SXSW has grown since its inception as a local Austin music festival in 1987. Now in its third year, SXSW Eco is a spinoff devoted to sustainability in design, technology and industry.
Today, event organizers announced street artist Shepard Fairey as a keynote speaker at the event. Best known as the creator of the OBEY GIANT guerilla art campaign and the famous Obama “Hope” poster, Fairey now involves himself in environmental causes. In a press release, SXSW Eco Program Manager Chris Sonnier said, “We passionately feel that Shepard embodies one of our fundamental missions as a conference: harnessing culture to drive solutions for our world.”