Mr. Bruce is a cat. A cat who loves the band Queen. Freddie Mercury, Queen’s the lead singer loved cats. Today would have been Mercury’s 65th birthday, but sadly he died of AIDS-related complications in 1991. In his memory, friends and family immediately established the Mercury Phoenix Trust raise to money and awareness about AIDS. Since 1992 the Mercury Phoenix Trust has been responsible for donating more than $15 million in the fight against AIDS through proceeds and royalties from the 1992 Freddie Mercury Tribute Concert for AIDS Awareness and other fund raising efforts.