Dunn divides the book into a prologue and four parts. The prologue describes the continuity of her falsehoods and their uses, from her beginnings to the present. The four parts, in turn, concentrate on her ascension in Alaska, from Wasilla to Juneau; the 2008 national campaign as John McCain’s running mate in a presidential contest; her return to Alaska until the July 2009 resignation; and her national presence over the past 20 months, as a unique sort of new wave political grifter who combines televangelism, celebrity cult social media presence and radical right-wing hate subtexts in unique ways.