Because of that failure to finger, and a striking lack of proactive ideas in general, Obama’s Monday White House matinee served up a nothing-burger deluxe—not at all rare these days, I’m afraid, and also not well done. He wasn’t selling the steak, he wasn’t selling the sizzle, and he wasn’t telling a very good story in structural terms, either.

But the president very much needs to tell a story—to construct a narrative—because he very much needs to sell something: himself.