Breast cancer. We all know at least one person affected by it, often many more. And while breast cancer rates are increasing and billions of dollars have been raised by the Susan G Komen Foundation and other mega- and mini-charities, the treatment hasn’t changed much over the decades; it’s still as Dr. Susan Love says: “slash, burn and poison.”
Pink Ribbons, Inc., in theaters now, explores the fluffy, pink, feel-good phenomenon of breast cancer marketing and culture, how it is being exported as part of globalization, and used as political propaganda — the pinkwashing — not only of companies, but also the United States. Our guests are producer Ravida Din; health care advocate Barbara Brenner, the former executive director of Breast Cancer Action; and Dr. Samantha King, author of the book Pink Ribbons, Inc., Breast Cancer and Politics of Philanthropy.