On Gun Appreciation Weekend, the NRA’s counter-celebration to President Obama’s second inaugural, someone in New Mexico went berserk and killed five people. And not with a crossbow, either.

A new coalition of gun rights and conservative groups has proclaimed January 19, 2013, “Gun Appreciation Day” — the group, calling themselves GAD, has begun urging Americans nationwide to show their support for gun ownership by turning out en masse at gun stores, ranges, and shows from coast to coast.