The pundit class has offered a slew of postmortems in the attempt to extract meaning in the aftermath of the 2012 elections. Missing from the majority of these analyses altogether: the real winner of the 2012 election.

No, not Democratic Party President-elect Barack Obama nor Republican candidate Mitt Romney, but rather what Portland State University Professor of Urban Studies and Planning called the “Global Electioneering” industry in his 2005 book of the same name.