George Lakoff wants to give to truth all the advantages that propagandists have bestowed upon the lie.

The American right wing faces a serious public relations problem, which is that their ideas, honestly presented, would largely fail to capture enough people’s enthusiasm to win elections. It’s a built-in downside when your philosophy elevates the interests of an elite few over the many; the many will not like it. So the only hope for continued movement in the conservative movement is to argue dishonestly, through fear and distraction, to incite panicked decisions instead of slow, thoughtful ones. Unfortunately for the right wing, our system is a deliberative democracy, and thus tends to bend towards the left with time.