Ground Wars by Rasmus Kleis Nielsen is an essential new bible for political campaigns locked in the everlasting battle that has become modern American politics.
This book is useful for everyone from a neophyte about to join their first campaign to career campaign operatives and consultants. Neophytes will gain a broad overview of exactly what to expect on their first campaign with the benefit of having their upcoming experience framed within the broader picture of politics. Career campaign operatives and consultants, will appreciate the book’s focus on the “ground war” as an essential component of the modern campaign as well as the historical background on how we got here, which many of them will have experienced firsthand. In the short time Nielsen spent embedded in the campaigns and in authoring this book he has managed uncover and write about what few who live and work in politics are even aware of.