Why do we vote? Why do some stay home? And with the right persuasion techniques, can the political industrial complex manipulate those patterns?

These important questions are at the heart of a new book exploring the science behind campaigning, because for all the hullabaloo made over television ads, this election will be won and lost by the ground game.

The Victory Lab, The Secret Science of Winning Campaigns, by journalist Sasha Issenberg, has been called the Moneyball of politics. It takes readers into the minds of pollsters and field operatives to reveal some of the tactics behind getting-out-the-vote.

Arun Chaudhary was the man behind the camera when Barack Obama officially made Joe Biden his vice presidential running mate, capturing something that ultimately would be shared with thousands of supporters and the online world.

That was just one moment of Chaudhary’s experience documenting on film the historic Obama campaign as a member of the new media team, and later, as the first-ever White House videographer. He outlines those experiences in First Cameraman, Documenting the Obama Presidency in Real Time, an inside look at what happens behind the scenes in the White House.