Nicco Mele is a man who knows the internet. The webmaster for Howard Dean’s presidential campaign in 2004 and the founder of a leading internet strategy firm, his discussion moves between the effect of Twitter on news reporting, Hollywood’s relationship with Netflix and Al Qaeda’s use of YouTube. These are only three of the many examples which make this book so interesting. The big ideas are sustained by engaging anecdotes.
The theme of Mele’s book is the effect of “radical connectivity”, which he describes as “our breathtaking ability to send vast amounts of data instantly, constantly and globally”, thus transforming politics, business and culture.