Juicy Couture, the brand that built a fashion empire out of rhinestone-studded velour track suits with “Juicy” emblazoned across the ass, became a darling of animal lovers in 2008 when it pledged to go fur-free.

But on Saturday, Juicy Couture co-founder Pamela Skaist-Levy found the street outside her Beverly Hills home the site of a demonstration by dozens of animal rights protesters shaming her and her business partner Gela Nash-Taylor for trading in the pelts of foxes, raccoons and other animals that were raised in confinement and brutally killed for fashion industry profits.