Midway through his new book on effective communication for progressives, Framing the Future, Bernie Horne steps back from his discussion of ‘persuadable’ voters to make a basic, but indispensable observation: A political campaign is not the place to educate voters--it’s a place to persuade them. (Framing the Future, p. 52) How it is that Democrats grew so unaware of this truism at the onset of the 21st Century will be the stuff of graduate school dissertations for generations. For now, framing savvy activists wonder why so many Democrats have heard some version of Horne's maxim, but still have not assimilated it into their political habits.