How was it that as a boy of four or five I came to wear a Davy Crockett coonskin cap or a Wyatt Earp outfit complete with a red and gold vest, striped pants and boots? I suppose it was at least precociously post-modern of me to be carrying a candy-filled plastic walking stick instead of a gun.
One answer, of course, is 1950s television. Another is the profound importance of our cultural narratives to the way we think and act, to the personae we take on, to the choices we make. It’s easy to forget this fact when one of the dominant cultural narratives tells us we are immune to the influence of cultural narratives as autonomous, self-contained individuals.
Popular culture scholar Margaret King wrote:
Americans like to think of themselves as rational people – rooted in fact. If this were true, Consumer Reports would be our best-selling magazine instead of TV Guide.
Well, TV Guide is no longer No. 1. AARP The Magazine is. Still, King’s point is well taken. We don’t choose presidents or products by rational means. We choose them because of the stories they come wrapped in, stories that dress us up, too, sometimes in Wyatt Earp garb.
My parents used to tell me I could sing “The Ballad of Davy Crockett” before I could speak another word. I was only a little more than one year old when the original Disney three-part series aired on TV. So it must have been re-runs and the 1956 Disney movie, Davie Crockett, King of the Wild Frontier that had me singing. I had a coonskin cap, of course, but I couldn’t fine a photo. Wyatt Earp will have to do.
I’m still a sucker for Davy Crockett lore, so I devoured Bob Thompson’s wonderful new book, Born on a Mountaintop: On the Road with Davy Crockett and the Ghosts of the Wild Frontier. Thompson found it delightfully impossible to separate the real David from the Davy of American myth and popular culture legend.
True story. In the early 1990s I shared an office with a close friend who had produced several movies. I answered the phone one day and heard a strangely familiar voice. It was Fess Parker, the actor who played Disney’s Crockett! I was suddenly a kid again, listening to Fess Parker pitch a new series idea that would have had Crockett surviving the Alamo taken prisoner. Escaping his captors later on, he and his sidekick, George Russell, would return to Texas to discover they were heroes. They’d hightail it out of there before they were recognized, sacrificing their return to their former lives to the legends they’d become.
Thompson mentions Fess Parker’s unfulfilled hopes in his book. He also does a fine job of reporting on the nascent American celebrity folk culture that Crockett’s life helped fuel. We shouldn’t underestimate the power of these stories to shape our thinking. We are children of culture. Illusions of independence from the stories that make our lives are just that.
Our values ride the stories we tell. And when we seek to share those values or persuade others in political or social spheres, we have to be aware of the existing narrative environment. Facts without stories are not just unpersuasive. They are almost without meaning. King writes:
[Our] values operate under the radar of conscious awareness and deliberation. However, they go very far toward explaining American life and norms. For example, why we do not have extensive or effective mass transit, when it would make great sense; why our divorce rate is so high, and our unofficial class system that no one talks about (we can talk in terms of occupation, income, and education, but not class).
Over the last few decades the Right has told more resonant stories than the Left. There are many reasons for this. The Left, closer inheritors of Enlightenment ideals, likes to think that facts and reason are sufficient. I’m tempted to joke that the Right is just more comfortable with the irrational. But there’s another reason that has to do with American individualism. According to King:
Culture is a system of values—which are simple preferences for one state of affairs over another. This system is the power driver of every decision we make, our cultural playbook. In American culture, the individual is the basic unit, the prime mover in our thinking, the heart, mind, and soul of American values. Our belief that individuals control, or should control, so much of what happens to them explains a great deal about American life, and its differences from other culture ways.
Those of us on the Left should tell more stories about the individual’s responsibility to and dependence on others. It’s common sense to us. I didn’t build my home, grow my food, pave my road, or educate myself. I don’t police my neighborhood, fight fires or perform emergency medical services. We are social selves, through and through.
The stories from the Right redact all that. The individual begins and ends with bootstraps. There are a good many more myths and legends about lone heroes than there are stories of community achievement (though it’s often overlooked that most heroes return to community after their journeys to bind those communities together).
Few remember now that Crockett’s Congressional career was marked by his battle to protect his constituents from the era’s Tennessee land speculators. It put him at odds with Andrew Jackson and James Polk and cost him his career. After his election loss, the storytellers say he stood up on a bar and said of those who opposed him, “You may go to hell, and I will go to Texas.”
That’s the part of the Crockett story we should tell.





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“… the Right has told more resonant stories than the Left.”
Great story, Sir. Shame the left doesn’t listen.
There is no good reason we cannot do a better job in the messaging wars if we work at it. We just don’t make the effort and it seems we do not believe we should have to.
A part of the problem is our own certainty that we’re right. We too often think that if we put the facts out there others will reason to the right conclusion — our conclusion. That’s not how people think or make decisions.
A part of the problem, indeed perhaps the entire problem, is who owns the media. I don’t know if you have noticed, but the stories that are out there today in the media don’t deal with morality – they are simply fictionalized versions of what is being fed to us by mainstream news, and that is a reflection of corporate wealth and power. Turn away from those ‘stereotypes’ and it is hard to start thinking, but that we must do, even just in small fits and starts on facebook and blogs. It is happening, and as we saw in the example of Rand Paul’s filibuster, the categories of left and right simply don’t make any sense at all, if they ever did.
I have to agree that the media environment is a tough, tough challenge. And, I also agree about Left and Right. I short-handed those, but it’s important to remember that people don’t really fit the categories. We may be nurturant, egalitarian or communitarian in one part of our lives and hierarchical and authoritarian in another part. Today’s media is saturated with stories that feed the hierarchical, that activate in people the stories, thoughts, emotional reactions that accompany those stories.
Speaking of media…..
I recently came across a great episode of the “from the vault series” of the Pacific Archives.
In the aftermath of WWII, we had a problem. Women had gone to work in the factories and realized that they liked it. So in addition to making the changeover from a war economy to a consumer economy, we had to get women out of the factories and back into the home to make room in the workforce for the returning soldiers.
The Powers That Be made a deliberate effort to recruit Hollywood and the exploding medium of television, along with Madison Avenue, progenitors of that powerful new tool of advertising the TV commercial, to create the meme of the “happy homemaker“.
The TV image of the fifties, that so many would like to return to as the glory days of the middle class, was not a reflection of the culture of that day, it was the shaper of the culture of that era.
So true, about women. Get them back home. And also cover up all the failed marriages and high-divorce rates b/c of the long separation during the war and
stress of return and adjustment. Just get those women back home, in an apron, happy with kids and errands. No wonder the 60′s and Betty Friedan were not
far behind.
OT: Our newspaper today had a great piece/book review about how marriage has been portrayed in movies; we are soooo gullible.
Glenn, you describe it. The younger you are when you get it, the stronger the ties to the culture.
Good book with an interesting premise as to the history of the currently operative cultures American Nations, A History of the Eleven Rival Regional Cultures of North America, Colin Woodward.
Not so scholarly but also interesting review of the literature of the history of the rise and decay of cultures; A Short History of Progress, Ronald Wright.
I would like to see either or both do a FDL Salon.
Let the Book Salon (Bev Wright) know; book salon has a link.
Do you think Crockett would still choose TX?
If you have a link to that Pacifica piece I would love to listen.
Ha! Nope. Neither would Sam Houston.
Sad isn’t it? Reading the paper today about UT and Perry
really kind of made me sick.
Also, remember the intro to the TV series, “The Outer Limits:”
“There is nothing wrong with your television set.
Do not attempt to adjust the picture.
We are controlling transmission…”
I remember a photo of my sibs and me dressed as cowboys with the requisite guns on our hips ironically standing outside of a teepee. It was taken in rural Baton Rouge in 1956.
The stories humans are most drawn to are extraordinary individuals triumphing over extraordinary circumstances. That is not going to change. It is who we are.
The the Left can tell these tales as well or better than the Right. The key for the Left is emphasizing the motivation of the hero is the well being of the community as opposed to self.
A Lesson From Dad
I’m not sure I actually remember breaking the window but I certainly do remember learning how to fix it. It was one of those incidents of childhood, retold so often that it becomes part of the family legend obscuring the dim line between memory of the story and the memory itself.
I was about six years old. For Christmas, I received a cowboy outfit complete with hat, vest and holster belt containing two toy six-shooters. Like every other boy in those thrilling days of yesteryear, whose Dad was a devoted fan of Marshall Dillon, I knew just what one was supposed to do with those six-guns.
First you stand with your feet shoulder width apart, knees bowed out, elbows bent so that your hands hang loosely just to the outside of the pistol grips. Your fingers wiggle and twitch. Suddenly, at the drop of a hat or the blink of the bad guy’s eye, you grasp the pistol, draw and fire, as quickly as you can.
Having dispatched the bad guy, you lift the tip of the gun barrel to your lips and blow away the lingering wisp of smoke. As you drop the gun back to waist level, you twirl it by the trigger guard around your trigger finger and deftly replace it in the holster.
I had the draw part down pretty good. But one day as I stood alone in the living room, practicing, the exercise went bad. As I initiated the twirl, after a particularly difficult shot, the gun predictably flew off my finger and hit the front living room window, dead center, shattering the windowpane.
I do not recall what happened next, or my mother’s immediate reaction. Nor do I have any particular recollection of my father’s reaction. Perfectly capable of losing his temper on occasion, I do not recall that this was one of those times. So what do I remember?
The window in question looked out the front of the house onto an enclosed front porch. I remember sitting on a stool, on the porch, in front of the window. My father was beside me. He removed the remaining glass shards still stuck in the window frame. This left a slot where the glass had been. One wall of the slot was the rabbeted edge of the window frame. The other was formed by the putty used to hold the glass in place. We inserted a putty knife into the slot and using the window frame as a fulcrum, broke the old putty loose. Old-fashioned window putty is not soft and pliant like modern sealants. It dries hard like cement and is tough to remove We then used a chisel to clean off the remaining putty, down to the wood frame.
Dad lifted the new glass pane into the window. While holding the glass in place, we insert the glazing points. These are little metal triangles. One point of the triangle faces the wood frame. A putty knife or screwdriver is placed against the opposite flat side and pressure is exerted. The point is embedded into the wood frame to hold the glass in place.
With the new glass firmly in place, we applied new glazing putty to form a fillet where the glass meets the frame. The putty will harden and help to hold the glass in place but its primary purpose is to seal the window against wind and water.
I sat on that stool through the entire job. I don’t remember how much of the actual work Dad made me do other than to try a little bit of each step. I know that I learned two things from this experience. I learned how to repair a broken window and I learned to be more careful and not break things in the first place.
Very well said. A key point.
What a great lesson; thanks.
I may barely recall that; not very clearly. Was it the “War of the Worlds”
that caused such trouble?
A bit hazy.
War of the Worlds radio show did cause a frenzy as listeners took it for a news show. “The Outer Limits” was a Twilight Zone knock-off, a pretty good one at that…
Yes, my mother died of that sucker bet “Happy Housewife.”
A dozen years after she’d given up a good job to become a dependent wife and mother — and medicated with barbiturates to keep her in her place — she begged my father to be allowed to go back to work. He refused that request, and not long after, my mother committed suicide.
I also heard stories from women of that generation, with responsible work in journalism, who were shunted into the “Happy Housewife” media.
One, who’d covered Aaiation for Life magazine, was demoted to going on the road for a suitcase company doing demonstrations to those Happy Housewives of how to pack a suitcase.
Another, who’d worked for Esquire magazine was told that her position would be filled by a soldier coming home and the only opening would be in the new home decor section.
Back to ’50s media: I loved my Dale Evans costume with the plastic fringe.
I have a few pictures of me dressed up as a cowboy. Don’t think I have any pictures with me and my “Dick Tracy snub-nosed 38 that fires real bullets and shoulder holster” but I do have a few pictures playing with various pop-guns as well as cap guns
The left should have paid attention to Pat Buchanan at the 1992 GOP convention. The right, beginning with Paul Weyrich and the reconstructionists of history — La Haye, Rushdoony etc has always seen the way to achieve their ends is by redoing the culture and the mythology. And where else but to start with the children? That’s why they began in the schools and their textbooks — first right there in Texas.
Before them we had Sam Goldwyn consciously making pictures to inspire the simple folk with the simple life. The Westerns with their idealizing violence and criminals working outside the law haven’t helped.
But the pernicious destruction of a common public education system has been the most damaging. I don’t know how it goes in the north but down here this charter school thing has already recreated separate and not equal as well as the putting religious indoctrination back in the schools.
Very well put.
The Right has so relentlessly demonized so many members of community (teachers, the poor, now the elderly) that new frames need to be created to combat those portrayals. New stories. True stories.
“… as well as the putting religious indoctrination back in the schools.”
That is the whole point of vouchers and charter schools. It is the absolute driving force.
I’m really embarrassed that I can’t remember whose post I was reading, so I apologize now, but his/her point was that all of this austerity is designed for basically one thing – destroy the ability of government to provide needed services for the community and privatize everything. Everything will be done for the profit.
So sad. Im sorry. And people continued to wonder why we weren’t
happy in that role.
My wife was chairing a technical meeting at a sea-side hotel in Santa Barbara sometime in the 80′s when Fess Parker stuck his head in the door. Somehow they ended up singing a duet of The Ballad of Davy Crockett, much to the amusement of the other attendees. He owned the hotel. I’ve been to conferences there also, and remember the fancy vintage car he kept parked out front, a Duesenberg or something like that. We’re fans of his wine.
Book Salon up with Wenonah Hauter’s Foodopoly: The Battle Over the Future of Food and Farming in America hosted by K. Rashid Nuri
Privatization also has the effect of marginalizing the Bill of Rights.
People forget or never learned that things we take for granted like freedom of speech are not granted to the people under law. Those freedoms exist as limits on the power of government, not on private industry.
That and social/racial segregation with the less affluent classes getting poor education.
In Georgia you get a $2500 tax credit if you choose a private charter school. Of course a poor person, even if they can get up the extra tuition will not benefit from an income tax credit.
Excellent point.
Glenn, Did you see notice that Hill Rylander had died?
Just guessing that you have probably known him along the
way. Sorry this is very OT….