Another newspaper died today. Not just any paper; the New Orleans Times-Picayune, which has been publishing since 1837. Officially, it is merely cutting daily print editions to Wednesdays, Fridays, and Sundays, but what with letting over a third of the staff go, NOLA.com will be something, but it won’t be a newspaper, despite the absurd claims from its publisher that this was some sort of “adaption to the digital era.” Really? In the digital era I know, the only thing lame about papers is that they only come out once a day; will letting them sit in the box for three days make them somehow more appealing, as keepsakes, perhaps?
If the newspaper industry were serious about going digital, rather than just reaping larger profits and putting yet another squeeze on its long-suffering employees, it would not be leaving in place any of the absurdly costly and wasteful process of printing and delivery, which will continue to be massive and now underutilized investments. No, what the bloated and mismanaged conglomerates that now own our newspapers want is slow death and golden parachutes for all concerned, and the less any actual journalism gets involved, the better.
I confess that I’m a newspaper person, a member of perhaps the last generation that considered newspapers an essential part of daily life; competing with my siblings for the funny pages over breakfast, delivering the miserable things each morning for a few years (in that respect, the three-day plan looks attractive…), and reading at least one a day, whether at home or traveling. Now, that’s increasingly impossible or prohibitively expensive to do, for me. What about other people?
The parent company of the Times-Picayune, Newhouse, also owns my local daily, the Oregonian. Like the Times-Picayune, it was once a lush and bountiful monopoly for its owners and a thick and meaty treat for its readers, too. Four pages of editorials and op/eds, two pages of comics, multiple local columnists, society pages, separate critics for movies, theater, dance, books, art, architecture, cars, etc. Hefty advertising revenue from local department stores and the must-read classifieds, along with near-universal circulation, especially, paid for a lot of things in the good old days. ( When I delivered the Oregonian in the late 70′s, at least 80% of all houses subscribed…. it dropped its Saturday edition, except for subscribers, last year.)
As revenue began to dry up from all three of these previously reliable sources, the corporate leadership of virtually every major daily decided to tackle the problem the same, self-defeating way: cutting staff, eliminating departments, and turning once-useful functions over to the sales side; most notably car reviews. Each false economy eroded the only intrinsic value of the legacy newspaper: its credibility, stability, and connection to the community. To maximize “shareholder value” in the short term, newspapers casually threw away the very things that readers actually valued. To no one’s surprise, a decade or two of essentially selling pink slime and calling it hamburger did end up causing plummeting circulation, which is now used to justify yet further cuts in the product quality. What, pray tell, is worse than pink slime?
Sadly, a lot. Fox News viewers have once again been found to be less informed than the comatose, and back in the days after Hurricane Katrina, the Times-Picayune heroically countered their malevolent misinformation even when its presses were literally underwater. When I was in New Orleans a year later, the local reverence for the paper was still apparent; until dark, papers littered the tables of every corner pub and coffeehouse. But all the Newhouse executives could see in this improbable renaissance was declining margins, grabby unions, and a daily torrent of comment abuse from the (white) readers outside the city. So they canned it, but just partly, for show.
The death of the Times-Picayune is unremarkable, I suppose, given the recent deaths of papers from Seattle, Denver, and elsewhere. But those papers left at least one daily community voice in their wake. New Orleans is now the only major American city that I can think of that’s lost its only daily paper. Journalism is dying in America, by a thousand cuts of Bain-style “creative destruction,” and it’s no great leap to think that on some level it’s being done deliberately. I think it was Jefferson who said he’d rather have newspapers without a government than a government without newspapers, but it seems our corporate overlords have decided they’d like to try it the other way around.