Electric Daisy Carnival Experience is the closest thing to being at an electronic music festival that you can experience in a movie theater. Body and mind moving music, colorful costumes, joyous faces as 100,000 attendees spin to the lights and music fantastic at the 2010 Electric Daisy Carnival, held at the Los Angeles Coliseum.
Directed by Kevin Kerslake, who marshaled a crew of over 54 camera people (including some in helicopters), EDCE takes us into the crowd, behind the scenes and through the ecstatic 22-hr festival at the Los Angeles Coliseum as fans, performers, DJs, police and producers participate in the largest electronic dance music festival in the United States. The 2010 EDC captured here may be the last major electronic music festivals to ever be held in Los Angeles; EDC has moved to a three-day festival in Las Vegas.
Who knew the underground was bigger than the surface?
asks will.i.am, best known as the leader of the Black-Eyed Peas, who is one of nearly two dozen DJs creating the vibes for EDC. The singer/DJ recounts meeting a guy in high school who was passing out fliers to electronic music festivals, Pasquale Rotella, a guy who grew up to be the CEO of Insomniac, Inc., the company which creates EDC and a dozen other electronic music events across the United States.
Electronic music is huge, and over the past 20 years got that way through word of mouth, through warehouse parties and events staged in the desert and forest, gaining momentum without major radio airplay, as DJs created cult followings with their mixes and light shows. Electronic music festivals (raves) have come a long way from their depiction on the original Beverly Hills 90210 when the kids try to find a warehouse party using clues including a hard boiled egg; meanwhile, at the dingy event, Brandon is dosed with a drug by his wild girlfriend Emily Valentine and has to leave his car behind; when he returns hung over, the vintage Mustang has been trashed.
Electric Daisy Carnival is nothing like that! Using time lapse photography Kerslake shows how the Coliseum is transformed from a sports complex into a wonderland, as carnival rides are erected and the gates open to admit thousands of kids–EDC 2010 was a 16+ event (before that it was all-ages)–dressed in brilliant colors, ready to dance all day and night. Behind the scenes, stage manager/”art bitch” Jila, herself a former electronic music festivals dancer, wrangles the live performers–sexy clowns, Alice in Wonderland characters, and “toxic bunnies”–that make EDC an interactive environment, as the DJs arrive by car and plane. And there are the DJs’ sets, raucous and throbbing, sending messages of love and joy, of individuality and tribal unity.
Electric Daisy Carnival Experience is a joyous celebration of eternal youth through music, dance and laughter, mesmerizing and enthralling. The plan behind the film’s release was to put in into 600 theaters across the country as a special event, a one night only mini-electronic music festivals experience. But after the film’s premier was the scene of a not-quite-riot in Hollywood–DJ Kaskade tweeted that he’d be playing, and thousands showed up to hear him spin, prompted a huge police response that shut down Hollywood Blvd for several hours; a police car was set on fire and the police fired bean bags into the crowd (Kerslake’s crew was able to capture that on film and it has been edited in to the film’s intro)–90% of the theaters dropped the film.
The film’s situation mirrors that of Electric Daisy Carnival in Los Angeles; after a teenager died from an alleged Ecstasy overdose at the 2010 event, and several others were hospitalized, the city of Los Angeles and the Coliseum Commission banned all raves from the Coliseum and stated that all electronic music festivals events in the future must be 18 and over, and doctors must be present on site.
Electric Daisy Carnival Experience is a film about following dreams–from Rotella’s start as a kid putting on underground dance parties, to the dancers -once electronic music festivals fans- who have become professional performance artists who help create the environment for fans now, to the DJs whose love of music leads them to share ir with hundreds of thousands of people. And it is about a subculture of people of all races and socio-economic statuses who blend together, forming friendships that last a night or a lifetime under the pulsing lights and beats.
EDCE‘s director Kevin Kerslake has directed hundreds of music videos and commercials, infusing them with his anarchistic, rebellious vigor. Ask him about Nirvana, the Chuck D/Rollin Band video in support of the West Memphis 3, Iggy Pop the Rolling Stones…



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Please stay on topic/s–in this case tonight’s film Electric Daisy Carnival Experience and its director Kevin Kerslake, electronic dance music, the development of EDM culture from underground raves to mega weekend fests, and the culture itself. If you want to jump in about other subjects, like Tar Sands and the arrest of environmentalists outside the WH, the liberation of Libya Obama, the economy or other issues please find a post elsewhere on FDL to do so. Thank you.
Please be respectful of our guests and of each other. And yeah, I tpye badly…
Hello Kevin! Welcome to Firedoglake Movie Night and thank you for being here tonight!
Ahoy, there.
Full disclosure: I have known Kevin for several decades–we both went to Loyola Marymount University in Los Angeles, and Kevin cast me in his senior project, and was a very patient director since I think it took me 15 takes to deliver two lines!
Thank you for having me!
In the scheme of things, a good record.
Kevin, watching EDCE I was struck with how in many ways the film is like a modern Woodstock-minus the rain and brown acid. It was a CONCERT film that captured the movement of a generation.
And how the HECK did you coordinate all those cameras?
Hi
KLisa & Kevinwhat got you to take on this project?
(it’s a shame your flick got off to a bad start :(
Yes kevin how do you do what you do?? Man you do it so well!
Something about that scale is slightly bananas, and I think the best thing you can do for yourself is hire well. All the cameramen I hire are built to spill — very dependable, self-sufficient, rugged in difficult circumstances, and patient. It’s a challenging environment, not only because of the scale, but also because it’s easy to get distracted. There’s a lot of stuff to look at!
And Kevin, how did get a hold of footage from the riot on the premier night? Did you have any idea of the havoc Kaskade’s tweets would produce?
I love shooting live events for many reasons, and the level of excitement at EDC has no equal in any other event. It’s foot to the floor from start to finish, and on an anthropological level, a terrific opportunity to see pop culture at the sweet spot of a curve.
And it edit! How many hours of footage did you have, and did you have an idea of how you were going ot structure the film beforehand?
Also, how many electronic dance music (EDM) fests did you attend before shooting the 2010 DC in Los Angeles?
We had cameras there just to document the evening, but had no idea they’d be served a bonus course of mayhem.
I’ve been to hundreds of electronic music festivals and events, but EDC is definitely the jewel in the crown. We had over 700 hours of footage. A lot to go through….
Well the fact that there was a riot must feel good,becuase at its core film was always meant to provoc. I am sure it is a drag that all theaters shut it down . I guess they got scared
“electronic music festival” sounds PC, is the term “rave” toxic?
We’re trying to catch back up to where we might have been without the cancellations. We lost over 90% of our theaters, so it really through sand in the tank. We’ll get there, eventually, though.
Whoa Modi! hail punk rock directors! For our readers, Modi and Kevin co-directed “rise Above” the Chuck D/Rollins Band video off the “Rise Above” album which benefited the West Memphis 3′s defense fund. It muct feel really god for you both to see WM3 released!
Ha! Let’s say the word ‘rave’ has taken on toxic shades, so it’s needed a goose in terminology. Still, it’s a word that in the best of times captures the exuberance….
Hell yes! but there re entry in to society is going to be very interesting
Modi!!! (Queen of punk rock)
Rumor has it the theaters were sent letters stating there would be full-on riots at the theaters. So the soft of spine bowed out.
too bad… well there is always HBO…ugh
I saw very few pacifiers being sucked by attendees at EDC. ANd I loved that you included an interview with the LAPD officer in charge who said how great the crowd was. However, EDC is no longer welcome at the Coliseum currently, and all EDM fests in LA must now be 18 and over…that could certainly change the vibe.
Yes! That’s what I always thought, exuberance.
*sigh* oh to be younger…
Whoa, The Man cracking down on the kids..what about this underground culture inspires such fear?
Are there international opportunities for EDC?
so what is the plan for distribution?? if kerslake films in a theaters are now officially banned!
This cut was meant to be seen in theaters with a lot of other people, and as an experience, something that involved popcorn, but also dancing in the aisles. That was why we promoted it as a one night event, not a limited theatrical release. We’re going to take another run at that model in mid-September in theaters, and again overseas in 1300-2000 theaters, all on the same night. It’s an interesting model for something of this nature, but will be followed up with VOD, TV and DVD.
Wonderful! Outdoor at night on a huge screen would be awesome. Good old fashion drive in stuff would be sweet
18+ does change the vibe quite a bit, mostly for the better. It can strip events of a vital youthful quality, but certain promoters and productions can still manifest that same charge.
We’d love to do outdoor screenings. We’re doing the Marquee in Las Vegas which will take place at their pool, and seats over 4,000 people. But smaller, picnic-style screenings would be a gas.
Youth culture always inspires fear in the generations that precede it, so this is no different from the Beats, hippies, rock and roll, punk rock, hip hop… It’s just NOW.
swanky hotels with outdoor pools nice! nothing like a wet t-shirt riot :)
EDC and its creator Insomniac, Inc seem to really go out of their way to produce a whole environment. I love the dancers, btw. And full disclosure, I have known Jila, the dancer-wrangler since 1994 or so–she was a teenager who grew up to be a fire dancer and go go girl, and has since worked in Cirque du Soleil before going full bore with Insomniac as a behind the scenes vibe creator and “art bitch.”
Las Vegas a couple weeks before EDC in June would be a great place ot do an outdoor experience…and Hollywood Forever here in LA!! Dooo eeeet! Dancing on the gravestones!
Yes! great place
Kevin, you are a pretty anarchistic, rebellious, F the Man guy–was it weird for you to shoot corporate commercials?
Insomniac has harvested many elements from different corners — music, interactive and immersive art, carny, special effects and Cirque du Soleil-flavored acrobatics — and fused them together into a spectacle that keeps blowing people’s minds. It’s an amazing world to experience, and that was, perhaps, one of the greatest challenges as a filmmaker, conveying the totality of that experience.
Along with EDC–which is coming to Puerto Rico–Insomniac also produces special one-off events. they did a Hallowen party and New Years party in L.A. 2010
One thing that struck me is how spontaneous the DJ’s are, they are playing live–even though it is pre-recorded music. Do they write their own music –the beats and riffs and actual songs?
Commercial culture is a thorny beast. You find a lot of talented people working within it, all the way up the ladder, but everybody, myself included, always feels like they have to apologize for doing them. I like doing branded campaigns more than traditional thirty second commercials, because they’re more free form, and possess some of the spontaneous, reckless energy that gets research-grouped out of the shorter forms. When I’m doing the short form stuff, I always feel like I snuck into someone’s wedding, and, well, hell, I might as well go ahead and spike the punch…
Bouwhahaah! You do subvert from within, and besides your fees from corporate entities (the new personhood!) do help fudn your punk rock explorations.
and when will you dive into the “narrative” feature film world?
While a lot of DJs do write and produce their own music, I think the percentage of their tracks that comprises their own sets is pretty low, or their tracks are mashed up with those by other artists. Oddly enough, the DJs that can move around a lot, and play other people’s tracks, tend to be a bit more thrilling because there are a lot more layers in their work that are, live, anyway, more technically interesting.
Yes, commercials do serve a purpose. It’s when they become an end in themselves that it gets ugly.
in the end everything is a commercial. Exene said the best quote once “Commercials are like little funerals”
I’ve played a bit in the feature world, mostly on the screenplay level, but we’re trying to get JG Ballard’s RUNNING WILD financed right now. Once the last pieces fall into place, that will be the first film I direct.
It was very cool to see the x-over between different genres. will.i.am–who had attended high school with Insomniac’s Pasquale Rotella (my how they both have grown!) uses the Rolling Stones “Satisfaction” in his set, while Blink 182′s drummer Travis plays with DJs, and Motely Cru’s Tommy Lee was backstage hanging out.
EDM does bring people together )though I found it interesting when the Nerds were getting ready to interview people, they pointed out that a lot of their people-ie Afro-Americans–didnt go to EDM shows, that the crowd was mainly white, Hispanic and Asian.
That might be the most insightful descriptions of commercials I’ve heard…
well my script is STILL waiting for you. “Raw Power” will be your opus!!!
:)
oo! good luck with that too
(Lisa, are you writing this down?)
Oooh, your first narrative studio feature! can’t wait! Can I be an extra? I managed that quite successfully in the opening tracking shot of The Player
You know, on of the oddest things about all the controversy surrounding these events is that all they really want to do is get people together, and love on everybody. I think that level of compassion and understanding poses a terrific threat to certain elements in our culture that feed on division. Your earlier comment about Woodstock fits, because nowhere else on earth do you see the 60′s and 70′s ethos expressed so fully, and that includes music, where all those genres that have no business mixing with the others, happen to find a groove in another tune. It happens on micro and macro levels.
Well, it would be fitting since you had a star turn in a little film called “P’Diddle” as I remember….
I would love a copy of that…You know I placed switched my feet around, crossing my legs under my skirt so the left was where the right should be, a symbol of deception which seemed to fit my character.
oh?
Lisa, tell us more!
Twister?
Yes, and I think that idea of 100,000 people united in one place feeling GOOD 9many without drugs, btw) scared the powers that be, so when when one person (who was 15, and thus there illegally and of her own volition took drugs) died, it was all the Powers That Be needed to shut down the event in LA. I don;t see Dodger games getting shut down…
Spinner? Seriously I was referencing Bronzino’s Allegory of Venus and Cupid (aka Venus, Cupid and Folly)
Did you go to EDC in Vegas?
Many people who have never experienced that type of communion just can’t believe you can have that type of experience on your own power, so they think everybody is on something other than themselves, when it’s achingly obvious in that environment, stripped of all those fears and prejudices that govern people outside, it’s pretty easy.
Yes. EDC Las Vegas was monumental in a different way. EDC LA 2010 was a tectonic shift in electronic dance music culture, and had a high rev. Las Vegas was more mellow, but also more sophisticated, in terms of the production.
And that is why the movement, the culture is so huge without anything but word of mouth. It has been born out of love and community and nurtured by people who are within it. Kaskade said that out of 200 artists maybe 3 or 4 have ever gotten airplay–emphasizing its outsider status, yet hundreds of thousands of peopel attend EDM events around the world, and the culture has grown and grown over the decades. It’s awesome.
I hope to go next year…do peopel stay at the event for the whole time?
Tens of thousands of people go for the entire festival, beginning to end. It’s….committed.
Kevin, do think there is a unifying political consciousness at EDM events in the US, aside form the feelings of love (which should be an important component of politics)
It would be conjecture on my part, but why do I think it leans left?
Let’s hope they register to vote! And Kevin, I so look forward to EDCE getting an Academy qualifying run! And to seeing your feature!
Thank you for being here, my friend. Next week we have Bhopali, a first time documentary from Max Carlson about the chemical plant in 1974 that killed 25,000 people in Bhopal India and has affected millions more with toxic chemical poisoning.
And thank yuo, firepups and firebaggers for joining us. Please make the effort to see EDCE, a modern Woodstock, totally!
Thanks for having me. I do appreciate the opportunity to chat with you all.
Thanks!