Voter registration forms, living wills and waitstaff in pasties are not the sort of things you’d expect to find at a neighborhood diner. But when the diner was Florent, it seemed only natural. Florent Morellet opened his eponymous 24-hour restaurant in New York City’s Meatpacking District in 1985–long before trendy stores and high-priced lofts took over–and carved out a very special place in the hearts of New York’s underground. Club kids, leather daddies, drag queens, celebrities like Julianne Moore, Madonna, Isaac Mizrahi, Johnny Depp, Keanu Reeves, and Calvin Klein, all ate and frolicked at restaurant where individuality, life and loves were celebrated.
Meatpacking District grew in its fabulousness–due in a large part to the presence of the goofy, glittering oasis of Florent–transforming over the decades from an area seeped in the stench of blood and animal fat to a trendy neighborhood; the prostitutes, butchers, and gay bars replaced first by hipsters, and in due time, the super-wealthy. And then Morellet’s landlord foisted him out, hoping to attract a higher paying tenant. Within the story of Florent is the story of New York from the the mid-1980s onwards, a story mirrored in the changes of gentrified urban neighborhoods across the country. I see it here in Los Angeles with the arrival of cupcake bakeries and ironic baby clothing shops in Silver Lake and Echo Park, rents rising, old businesses and pioneering establishments closing, to be replaced by vegan fusion microbreweries, and thrift shops becoming high-priced vintage boutiques or designer boites.
High camp prevailed around the clock at Florent with full-blown drag extravaganzas on major holidays while the wait staff regularly balanced trays of dishes and the crazies–like the customer who stripped down and covered himself with jelly as a family with a small child sat down for breakfast.
Florent was an extension of its owner’s caring, vibrant, artistic personality. Clever, tongue in cheek ads reflected Morellet’s sensibilities and activism. As Sean Strub, founder of POZ, says in the film:
People in business can also be agents for social change.
And Morellet was: When he was diagnosed HIV-positive, the menu board was updated to include his daily T-cell count along with the soup du jour, and for the 10th anniversary cover of POZ magazine, Florent posed with over 80 other HIV+ customers, all naked in the restaurant’s dining room.
For a Roe v Wade march on Washington DC, Morellet hired six buses and filled them with friends/customers, like members of the B-52s, Talking Heads and Cyndi Lauper for the rally. A year later for the LGBT march in DC, ten busloads came down from Florent.
The activist/businessman–for Morellet was always aware of the promotional value of doing good deeds, which also lead him to be a honorary grand marshal “Queen of the Parade” in the 37th annual NY Pride Parade marching with Hillary Clinton and Mayor Bloomberg who declined to be kissed by the charming Frenchman–was also preservationist. In 1999 he invested in the restoration of the John J. Harvey, the largest fireboat on the East Coast. The boat, with a fresh coat of paint, pumps fully operational, provided tours for school children who delighted in seeing the eight cannons shooting water.
On September 11, 2001 those cannons became vital. The John J. Harvey was called into service by the NYFD when the Twin Towers exploded. The water mains were destroyed in the blast and the only only way to get water to the fire was from the pumps and cannons of the fireboats.
Florent then began a campaign to preserve the Meatpacking District –officially “Gansevoort Market Historic District“– as an historic district, but when his landlord delivered the news that his rent would skyrocket, Florent made the decision to close his eponymous restaurant, staging a five week party reflecting the five stages of grief. Director David Sigal filmed during those five weeks, as the extended family of employees and customers reminisced about their experiences in one of the most unique dining halls in the world.
Times change, places change. Florent had stayed vital despite the shifting neighborhood, as Madonna’s visits were replaced by the cast of Sex and the City which filmed there for two episodes; as bohemians were edged out by the burghers and bankers. Thankfully, Sigal was able to capture the excitement and wonder of those 23 years through interviews and archival footage to show that it is possible to create a community by making activism a cornerstone and fun the foundation.



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Please stay on topic/s–in this case tonight’s film Florent Queen of the Meat Market its director David Sigal, and the fabulous Florent who is also here with us tonight (so exciting!!), along with the themes visited in the film: NY in the 80s, 90s and Naughties, HIV/AIDS crisis, the amazing bus trips to DC, the changes in the Meatpacking District, 9/1, Florent’s menu, the staff, the merriment and mayhem…
If you want to jump in about other subjects, please find a post elsewhere on FDL to do so. Thank you.
THE OBAMA SPEECH LIVE BLOGGING WILL HAVE ITS OWN POST ON FDL! Thanks!
Please be respectful of our guests and of each other. And yeah, I tpye badly…
Hello David and Florent. Welcome to Firedoglake Movie Night and thank you for being here tonight!
Good evening gentlemen! David, did you frequent Florent when it was open?
Great to be here. Big fan of Firedoglake
I did frequent Florent. In my younger days I was more of a late night patron, as I got older I turned into a breakfast person,
Thank you–and thank you for co-producing Fair Game, an important movie to FDL readers, and pretty much everybody!
great to be here too! my first time with firedoglake
florent
While we were doing the research for Fair Game we followed FDL closely.
Florent, did you know David when he approached you about doing the documentary? How did you feel about it?
Hello, David; Hello, Florent,
At the risk of dating myself, I was a patron of the resto from the first year till the last week. Thank you for many wonderful memories.
And I still miss the french fries–they were some of the best in the city!
I knew David a tiny bit through his bf Brad Hoylman. He came with the best recommendations from my friend Jo Hamilton, so i was totally fine.
Oh my gosh, what a wonderful movie. Capturing such a vibrant place, across such a broad swath of time and change, is really remarkable. I’m watching it now — just finished the John J Harvey fireboat story — and I’m really moved by it. I hope this movie gets the wide audience it should, because it’s about a place, a time, a vibe in New York that’s long gone now.
Thanks for bringing this movie to us.
These French Fries were made from Fresh Potatoes every day.
Florent Queen of the Meat Market will be on DVD soon–David, when can we expect it?
Thanks Teddy. I’m glad you are enjoying it. Everyone can watch it now on Itunes or Amazon – rent or buy. Tell your friends
There was always someone in the basement either pealing, washing of cutting those damn potatoes
It’s actually available right now on Itunes and Amazon to rent or buy.
what kind of oil did you use? And can we hope and wish for a Florent cook book with your recipes, photos form the restauant and some of the wonderful ads from Memo?
Awesome, I think it will be a gift I shall be giving for the year!
and where did the Bohemians go after being “edged out” by burgers and brokers? are there bohemians in NYC any more?
Can’t remember what oil we used. Took us a while to figure out what was best, it was a vegetable oil for sure.
Brooklyn, Hoboken?
Don’t forget about Queens – great food, lively neighborhoods
Bohemians are all over the place, in East Williamsburg, Jackson Height, the Bronx, Harlem, the Lower East Side, etc…
Your recipes were from your family? Did you develop new ones?
I liked the story Julianne Moore told about her husband coming home from the bistro with a studded dog collar around his neck because the lads thought he looked good in it. That’s pretty cool.
Hardly any from my family. Mostly from the chefs and my own search.
My eternal thanks to them for their labor.
One of the great things about Florent (the place) was that it was not only a great scene, it was actually a great place to eat. Good, simple, affordable food, full bar, fun, friendly people.
I walked by the space two weeks ago–it is vacant and has been for a long time now. Do either of you know what is up the building? Is it still owned by that same landlord?
I always gave a lot of room for all the staff to create.
I heard that now a wine bar is going to open in the space. Florent have you heard what is going in there? It’s already been 2 other restaurants since Florent has closed
Still owned by her. The current leaseholder who didn’t make it got a sub-leaser who’s been trying to get a liquor license that the Community Board just denied…
I love that the resraurant was so opne to anyone and everyone–the host saying, Oh if a yuppie looking guy and his girlfriend in a red dress showed up without reservations and he would kiss my cheek, I could find them a table, if not…
And that Mayor Bloomberg wouldn’t accept a kiss form you during the Pride Parade–crazy!
David, for how how long were you filming?
Hey, give Mike a little slack. Here that French queen reaching out for a double kiss right there on fifth and 47th!
I filmed for 6 months – the last 6 months that the restaurant was open and then I filmed the epilogue 1 year later.
Yes. but he also told the story of the two phone lines, one for the newspapers and yellow pages, the other for friends. I’ve never heard of that, but it must be how restaurants create the balanced clientele and ambiance they want. I’ve never worked at a place that had that kind of success, though, so I’d never known about it.
He’s been a good mayor for gay right, he’s just a little uptight when it comes to physical contacts.
I used to work at F&B Ceco soundstage in the ’80s, when Florent was maybe one of two options for lunch, so I feel a little uneasy just lamenting the passing of “the good old days,” but the Meatpacking just isn’t what it was, say, 20, or even 15 years ago. Was there a point in time that either of you thought, “OK, this is perfect, freeze it here,” or are you more at ease with constant change?
Usually the second line is for the vip, the rich & famous. Ours was for our core, the locals, the friends, the peasants.
There is a great photo of Amy Winehouse eating alone at the restaurant and a story in the movie about the hostess Darinka (who also has a beehive) interacting with her, I must admit it made me very sad this weekend.
I learned from Florent that ” New York is about change”
We don’t have any choice with change, it’s happening wether you like it or not. You can choose to hate it and become a biter and more biter as you age since change is only going to happen more. Or you can choose to work on yourself to accept it and live in the present and look forward to the nest changes!
LOL! Please tell us a bit about your philosophy of activism and community…
They (you know, “they”) say that to love New York is to always be heartbroken.
I have dealt with addictions, mine and many people close to me. I think Amy’s at peace now.
Yes, it was very, and weirdly timely. And of all night for Darinka not to wear her hair up in a beehive.
Florent, were most for your staff there for a long time?
You better enjoy activism for yourself first and make it a party whenever you can. I call it funraising!
I thought I saw Darinka across a busy street a few weeks ago (going in the opposite direction)–do you know how she is doing/what she is up to?
The staff had a tendency to never leave or to take sabbaticals.
Florent can answer better than me, but she she is working in Soho now. She seems to be very happy and looks great.
Darinka is working at Kartell in Soho and we see each other a lot.
She still wear a beehive!
Thank you–that explains the Broome St. sighting–glad she is doing well.
Who’s “they” that say that to love New York is to always be heartbroken. Not me for sure!
Did R&J’s the original diner, have a liquor license when you took over?
And David, who was the archivist who kept all the footage and clippings/ were they hard to locate?
Florent was the archivist. I got all the old clips and photos from him. He is meticulous when it comes to keeping track of things. I was really impressed with his organization.
The R&L didn’t have a liquor license. They opened around midnight and closed at noon if my memory’s right.
My mum is an insane archivist. I got a genes!
And how hard was it at first to get customers and keep it going? Were you worried at first?
Your friend Hal mentioned something in the film about your not being a fan of Paris — can you tell us more about that? I loved the part about calling him up to say FUCK YOU FUCK YOU FUCK YOU and then holding the phone up to let him hear the roar of the crowd. Most movie reviewers would expect a big THANK YOU for that, but it was great you called him right back and became longtime friends.
People always worry their business will change when it’s ‘discovered’ by the horrid people who run around discovering things. How did you manage to push through that and remain the same?
Well, I see it as a way of accepting that everything here is always changing. You miss what was there, but sometimes you fall in love with what replaced it. In time, that too might pass. But we keep on loving New York.
Sean Stub wrote in Poz:
Tell us a bit about the Poz magazine shoot and your T-cell board…
Beside a large following from my five years working at the restaurant “La Gamelle” in Soho, My dad who’s a major artist, had a big retrospective at the Brooklyn Museum where I threw a mega party for the opening, gathering 3,000 of the coolest ny adresses in the process.
Part of my personality seems to be a balance of love and insults. Some people can take it and others have a harder time. Mind you, the insults are always for their own good!
You’re an artist too, you are a cartographer and have a website about your art:
http://www.florentmorellet.com/
Working in AIDS prevention in SF, I remember when that POZ anniversary issue arrived, we were gobsmacked. It was a tremendous inspiration to the men in our PLUS groups. Naked people with AIDS, eek! Just a superb boost to morale.
David, it must have exciting and challenging shoooting at restaurant–were you surprised when those two men dropped trou?
It was a struggle to keep the restaurant somewhat intact and true to it’s beginning but we managed it and had fun with it.
Yes, I was shocked when they took off their pants especially considering that we were on the street and it was still daylight. Maybe they had a drink or two before
Oh I was so afraid I’d miss this…
Florent and David – thank you thank you thank you!!! What amazing inspiration to truly live!
And David, those two guys without pants made it into the film–what didn’t?!
Justin Bond, Kate Clinton, a story about someone od’ing in the bathroom and about 100 other hours of footage.
I’m not a fan of Paris for a couple of reasons. The built up environment to start is frozen. For some reason, nostalgia is the one that comes to mind, it was decided that the urban style of the last emperor was to be until the end of times. It is so repetitive, there is nothing looking more like an avenue in the VIIth than an avenue in the Xth or an avenue in the XVIth. Second the PEOPLE! For some unexplained reason, they take pride in complaining, ranting and raging, it’s their DNA and they love to nurture it.
SOmething that came up in a q & A that I wish I had asked Florent on film is what happened at the restaurant on 9/11
Wow, it must have hard to make editing decisions…A bathrooom OD? Yikes.
It gets more interesting because the restaurant was full and they came up with a creative way of removing the body
Florent, David, what happened on 9/11 aside form the John J. Harvey being pressed into action?
Continue…! Please!!
I wish I had asked Florent if the restaurant stayed open and what the atmosphere was like Maybe Florent can tell us
I felt very honored that Sean Strub asked me to host this shoot. And further asked me to be in the picture!
I was told by one of the waiters that they managed to take the body through the basement and remove him up to the street – all supervised by a very discrete police officer
Florent tell us, please about what happened on 9/11…
Also, Florent Queen of the Meat market has a facebook page
Wow. That’s a bit of an intense evening
I have to run soon, but I wanted to ask if either of you think there is a place now that captures the moment the way Restaurant Florent did for so many years–or do you even think that is possible anymore?
Are there businesses you want to highlight for their ability to blend in activism the way Florent did?
And, thanks again for the film and the restaurant. And thanks to Lisa, as well–great movie; great movie night!
I wanted to let all those living outside of the US that Florent Queen of the Meat Market will be on the Sundance channel later this year
I think Florent is the only place that really made activism fun and didn’t hit you over the head with it.
Florent and I both love the Knicerbocker in University place near washington square because it is a great neighborhood restaurant with a mixed clientele and good food
By noon on 9/11 Harry ask me to come, they were swamped. All the other restaurants had close, Pastis, Macceleria, all had let their people go home. When I got there there was a line waited to be seated. For the next six hours I Maitre D’ed and Bussed until the dinner shift got a hand of the still packed room. We had many people walking in all the way from downtown. People with dust on their hair and cloth. We served them their first glass of water. Offered them their first phone call, gave them their first opportunity to sit and have a bite. Gradually the mood shifted from slightly dour but good energy, to ever higher energy and spirited, mentally and figuratively. By cocktail hours close friends who had lost their business or witnessed jumpers were vacillating between tears and shrill laughters. As the evening went on, the room kept refilling to the rafter and as we poured the booze ever more generously, the mood reached a crescendo unlike anything I have ever witnessed. The was the greatest wake of my life.
Thanks Gregg for turning us on to it!
I have tears, Florent.
Thank You Lisa. Great questions. Everyone can catch Florent Queen of the Meat Market now on iTunes or Amazon
Thank you David for making this movie, and Florent–thank you fo rbeing who you are.
Florent, David, Thank you for a wonderful film.
Jane is up top wiht a live blog of Obama’s debt speech…
Next week we have “Defining Beauty, Ms Wheelchair America”
One late Saturday evening around 1am my dear friend Sargent Edgar Rodriguez was in his cruzer when he heard over on the police radio that there was a dead man at “Florent”, an overdose, and that they were going to close the restaurant in order to carry the body out. Edgar immediately, put his lights and siren on and headed west. There was no need to close my friend’s restaurant he went on. They can take the body through the basement and out ;through the trap in the front. Edgar knew the place very well, we used to have dinner together once a week when he was our beat cop. plus we had a thing together, we always flirted. Edgar walked in, his rank allowed him to take over the situation. The body was taken out through the basement. The restaurant kept open
And from Florent, via email
Oh, I’m sorry to hear Justin Vivian Bond was left on the cutting room floor, I’m a fan, and my partner a long-time friend of his.