Everything starts with the food
says chef Danny Hume, imported from San Francisco when the New York Times give the eatery two stars twice in a row, plunging the original chef into tears. The food is one of the center points of fine dining, but with a remarkable space and skilled staff, a restaurant can easily falter. Meyer, as captured by Roger Sherman, strives for success.
From the development of the rooms and the development of the menu to training the staff, Sherman documents the challenges of the simultaneous openings of Eleven Madison Park, a traditional restaurant with seasonal food and Tabla, featuring the Indian influences of chef Floyd Cardoz, who is shown creating the menu items in his home kitchen.
While now, almost a decade and a half since the opening of Eleven Madison Park and Tabla, there are several television shows that give quick glimpses into running or improving restaurants, The Restauteur provides a more in depth and nail biting look at what happens when an experienced professional may have bitten off more than he can chew. And what he and his team have to do to earn the coveted reviewers’ stars.
Danny Meyer comes off as delightful, dedicated and passionate. His enthusiasm for food and creating dining experiences are infectious and he rallies his investors, contractors, chefs and wait staff to bring the finest cuisines possible to New York.
The Restaurateur is available in DVD March 29, 2011.



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Before we start, just a couple quick notes: Please refresh your browser every minute or so to see new comments, questions and answers. To reply to specific comment, hit the reply button underneath it and then type away. Always after a comment or question hit “send comment.”
Please stay on topic–in this case tonight’s film, The Restaurateur, Eleven Madison Place, Tabla and Danny Meyer’s other restaurants; what goes into creating, developing and maintaining a restaurant; the rise of food stars and celebrity chefs; the rise of locally sourced and seasonal ingredients in American cooking…
If you want to jump in about Japan, Fukushima, Libya, the Middle East, politicians, coolor anything else not included in tonight’s topics please find a post elsewhere on FDL to do so. Thank you.
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Hello Roger, welcome to Firedoglake Movie Night. And thank you all for being here tonight!
Good evening. Roger here, aka the director of the film. Am I all alone?
Thanks for inviting me. I hope you all will allow typos.
Roger, Welcome to the Lake! Thank you for a great film.
Hi Roger, how are you? Congratualtions on the awards you’ve won with The Restaurateur.
You began filming in 1998…how did you get involved with Danny Meyer. And why did you wait so long ot release the film?
Thanks for hosting Lisa and Welcome Roger!
I watched the film last night and really enjoyed it!
I was curious what led you to consider starting this chronicle when you did since that was back when there was so much less attention to restaurants and food?
It’s been quite a ride. 12 years in the making, sort of. it actually sat on the shelf for most of that time.
I had finished “Alexander Calder,” an American Masters co-production. I decided to do a film on the coming of age of food in America and wanted to chronicle the creations, or attempted creation of a world class restaurant. A mutual friend introduced me to Danny and after much discussion he allowed me to follow the progress.
Busy on other projects?
Right about less attention. It was before celebrity chefs and Danny Meyer, while successful hadn’t become arguably the most successful restaurateur in America. Being a food photographer and being married to the creator of Saveur magazine, I knew that it takes more than money and good intentions to create a world class restaurant. it’s always intrigued me.
YOu began filming when the Food Channel was barely up and running (it was pretty much all Emeril all the time!), before there were super celeb chefs exploding, before Vegas became a dining destination…did you anticipate at the time America’s massive media love affair with food?
As a technical note, there is a “Reply” button in the lower right hand of each comment. Pressing the “Reply” will pre-fill the commenter name and number yo are replying to and helps for everyone in following the conversation.
I’ll have to look for your Calder film – he’s a favorite as well.
I was quite impressed at Meyer’s willingness to give you that kind of access – opening restos is such a rocky ride it seems and it’s gutsy to let someone document it!
I’m in the middle of 100 Years of Chevrolet, An American Road Trip. (Anyone who suggests the title we finally use, I’ll buy lunch. It’s being told by collectors, journalists, enthusiasts. We’ve finished most of the shooting and begin editing in a few weeks.
Loved Saveur…I got introduced to cooking as a kid when my mom ordered the Time Life Cuisines of the World books.
not only did I not figure on the success of the food network, i really didn’t know that i’d finish the film EVER. it sat on the shelf because editing programs like Final Cut hadn’t been invented. We couldn’t edit on our laptops. It would have cost $60-$75,000. And it would have been a nice process film. All of a sudden I looked up and saw all these changes and thought, ‘now it’s time to finish the film.’
I saw that on your website–we DEFINITELY want you back with that one!
The film itself is beautiful – your photographer’s eye certainly shows. I loved seeing that immense and rather wacky space get shaped into such beautiful rooms.
But opening two at once … that sure seemed like a recipe for disaster … or at least the kind of delays they faced. (Said as we here in Chicago eagerly await Aschatz’ opening of Next and Aviary at once!)
Yes, I’m a food photo photographer. It was great to shoot for Saveur. Just finished shooting “The Brisket Book” by Stephanie Pierson. WEll, I thought I was done. Learned today we’re doing some pick up shots on Thursday.
Danny’s empire seems to have survived 9/11 and bibble popping. I was just watching Mildred Pierce (the Todd Hayne’s version) and Mildred’s best friend tells her about taking a job as a waitress
{{{{brisket}}}}
Yes, it was incredibly difficult and stressful for Danny and his team, but it just happened to make great drama for the film.
I watched it to. A bit predictable that she’d start a restaurant. But that IS the way it can happen, especially now in America.
The Brisket Book began as a small idea. But every culture has their brisket. and everyone who makes it KNOWs there’s is best. or their mother’s or aunts…
Tabla was actually kind of 2 restaurants itself–Bread which was downstairs and Tabla, though the menus began to cross over?
Since I’m not so busy. HA. I’m developing a film called “Is There An Israeli Cuisine?” I went with Joan Nathan, the doyenne of Jewish cooking to Israel a year ago and shot research footage which I cut and posted on my website. I plan to shoot it next year.
Quite a food scene over there. Young chefs re-discovering their roots. 150 boutique wineries. GOOD wine.
That it did …
and it was actually quite neat that you got to go back and film where things are now as well. It gives a great picture of how these businesses evolve.
I was really charmed by the sections where the Tabla chef is working on his dishes at his home barbecue … and talking about his son and the watermelon … those are great scenes.
Tabla closed in December, sadly. At the end of the film Danny says We’ve never had to close a restaurant. It was just too big for the space. Fine Indian to too narrow a niche and the costs of upstairs/downstairs was intense. They tried to combine the menu but it didn’t bring in enough people even so.
Yes, Tabla had a split identity, “fine dining” upstairs, Bread Bar downstairs. Both were really good and quite fun. But Tabla closed at the end of 2010. Any thoughts on what went wrong? It is I think Meyer’s only “failure.” Is it just that Americans expect they shouldn’t have to pay top dollar for “ethnic” food?
Thank you. Floyd’s great. So open. Tiny kitchen. I had no idea that he’d be testing watermelon curry that day.
This is where this typing thing gets a bit weird. You asked what I answered at the same time.
Tabla closed in December, sadly. At the end of the film Danny says We’ve never had to close a restaurant. It was just too big for the space. Fine Indian to too narrow a niche and the costs of upstairs/downstairs was intense. They tried to combine the menu but it didn’t bring in enough people even so.
Also, last summer it was the wettest on record and the summer before the hottest so no one came out at all the their patio, one of the best outdoor dining spaces in NYC sat empty.
Very sad. I hope Floyd puts out a cookbook, I love Indian food, and i think his take was really cool.
Floyd did a cookbook a few years ago. he works with FreshDirect, a local online delivery service and it was just announced that he will be the chef of a new restaurant, NOrth End Grill in Battery park city.
I’ve only eaten at Gramercy Tavern – and that was for lunch but it was a truly stellar lunch! My brother works nearby and insisted we literally run over to get there precisely at noon when you can actually get a walk-in table in the bar – and the best roast beef sandwich I have ever had.
And of course the service was … amazing. It was great to see the film focus on how the FOH was trained and how precise that training is.
I never stop being amazed at the training. EVERY restaurant does the same. Never ending training. If you work at one of Danny’s restaurants, your currency soars when you go looking for another job. And, he’s very big on lateral moves within the company. Moving from one restauarant to another. He’s said in our Q&As after screenings that he needed to expand to give his people a place to grow to.
My partner and I have worked hotels and fine dining mucho in our past; combined have 25 years experience and just love it.
And as much as we would love to open a restaurant or catering shop, we’ll never do it. It is just so completely daunting. So what we do is just hobby the HELL out of it at home.
We are mise-en-place FREAKS!
I have so much respect for those with the guts to really take the risk.
It’s amazing how different each restaurant is. EMP (Eleven Mad) was one of our favorite restaurants in NYC before Danny decided to change it. We didn’t love Daniel Humm’s food when he opened. He seemed to be trying to hard, at least that’s what I can say looking back.
It’s now AMAZING. My wife and I had her birthday dinner there and it was one of the most spectacular meals of our lives. Go there for a very special meal.
I couldn’t agree with you more. I don’t know a harder profession — well, maybe documentary filmmaking — how does one have a family. Well, indeed, Danny has four children and an amazing wife, so he’s figured it out. but i think it’s a recipe for ruining ones love for cooking.
Roger, thanks for visiting, and Lisa, thanks for hosting.
Bev, as always…
One guilty pleasure of mine has been the backstage maneuverings of the restaurant business, having spent 6 years in one. But, and excuse me if I missed this in an earlier comment:
What on Earth would possess Meyer to tackle two restaurant openings at once, and particularly complex restaurants in complex environments? I am familiar with the adrenaline high from openings, but this is in another league.
I can’t wait to see the film.
The staff training was astounding. And truly makes me miss some of our heritage waiters here in L.A. at the older restaurants, though we do have the famously cranky waiters at Musso & Franks–well, they’ve always ben sweet to me, but I’ve heard tales! I appreciate going ot Galatoire’s in New Orleans– John is wonderful
Did Danny ever tell you what he likes to eat at home?
Great question. he was kind of forced into it. You’ll see when you watch the film, it’s a landmark space and a giant wall divides it 2/3 to 1/3. they basically had no choice. my guess is halfway through he regretted that deciiion.
I love that!
I am as well … and since my daughter started working as a line cook up in her new town (and discovered her real calling – the thrill of serving something she made to customers really changed her thinking as she now sees resto work as “service”) I am much more precise on my knife skills since she’d fuss big time if she saw my usual chopping technique!
Danny has said to me that one can have the most delicious meal and never return, or have one that missed on a number of points and you’d tell all your friends and go back. is all how you’re treated. his watchword is HOSPITALITY. I strongly recommend reading his book: Setting the Table.
i think it’s a calling. one doesn’t go into that business just for the halibut. sorry, couldn’t help myself.
no, i’ve had dinner at his place, but it’s usually with a sizable group. i think very simple. a roast chicken. a fresh piece of fish. he always has a lot of mouths to feed w/4 kids.
Heh. There’s nothing like unpacking new hotel-pans and cutting yourself on them, and looking at the bain-marie with love, or finding yourself happy when you hear the buffalo chopper running.
And the best one of all, having your line set up BEFORE dinner and you’re good to go before the rush.
Good times.
Both of my daughters put themselves through grad school by working at the Buckeye Roadhouse in Marin. They are in the medical profession now and say that restaurant work is much harder. It is probably as stressful as working in an e.r.
We actually have a new small restaurant here in Chicago that is working really hard to cultivate that superb service with real connection to customers (Sable Kitchen and Bar) and it’s been really fun to see how they’ve created such a loyal following so quickly – the food is great but Chicago teems with good food these days that I am sure it’s the attention to service and customer experience that’s making it work.
And of course Meyer’s known for the best customer tracking system, isn’t he?
interesting. and i’m not surprised. i don’t think i could do it. my son is 18, loves to cook but i don’t think he’d last 5 minutes in a restaurant kitchen.
Completely. Completely.
Heaven, thy name is Hobart.
One scene I didn’t get to film was the pre-dinner meeting at EMP. They go through EVERY reservation and by name would say things like Lisa Derrick is coming. She’s from Chicago and has been here twice. She hosts the firedoglake.com movie night. then a discussion ensues and they’d say let’s bring her into the kitchen after for dessert, or let’s send an extra course of this or that. I learned later they do that in EVERY restaurant. They didn’t want me to film because of revealing names.
That sounds wonderful; I will order it now! I love entertaining at home, and it’s truly about hospitality, since I am just a basic cook. People joke an “intimate dinner” at my house is 20-25 people. while I make really basic food–I always make sure people have a really good time–plus I haul out the sterling silver, real china and glass ware for under 30 people. Over thirty it’s biodegradable/recyclable and over over 70 I have the taco dudes come and cook!
kerry heffernan took over the chef helm at Eleven Madison Park just weeks before opening. the kitchen was all laid out. in one scene he unwraps his new pans, hangs them up, and makes sure, at 6’2″, he doesn’t bang his head. ends the scene with 2 thumbs up.
My daughter stumbled into it – needed a job in a small town, local inn was hiring for prep … she’s done a lot of really hard physical work in the past when she traded barn work for riding lessons but I think a big part is that she loves the adrenalin rush of working the line … sounds like Kelly does too!
Really good food seems like one of the few careers where you combine intellect with creativity with that living on the edge thrill all the time …
come to think of it, I bet filmmaking is also one of those!
{{{Hobart}}} I used to cook for our student co-op in college (goggle Barrington Hall Berkeley), 150 peopel, and later I volunteered at a food delivery kitchen for HIV/AIDS patients. The Hobart was my best friend–plus since I knew how to use it, I didn’t have to peel onions or other tasks!
One o fmy favorite scenes!
That was such fun to see … you caught so many great “little” moments.
my hat is off to you sir. i couldn’t imagine cooking for 150, even college food.
I loved that beast.
That’s a great image.
thank you. that’s what filmmaking is all about to me. being ready to capture the unexpected. i get myself prepared then throw away most of what I planned and go with the flow. that’s why i love shooting cinema verite. also why I insist on shooting my own films.
I now dub you “Hobart.” That is all.
I’m on bended knew…
that was to be KNEE, KNee. oh, well…
One year my mom decided to have a New Years Eve party for 90+ people. With green pork chili. Homemade. I cooked 20+ lbs of pork for that, plus de-veined the same amount of large shrimp for the cold platter, so i come by compulsive hostess disorder naturally…
Currently planning a BBQ for 40 at a friend’s house since he has a bigger kitchen than I.
what time should arrive?
Do you think that relates to being a photographer as well? That you see those moments – or recognize the value of those single moments in a way many film oriented folks may not?
I’m also thinking that Saveur – which is our favorite food magazine – does something similar in that the best parts are also in the focus on one small scene or location or such … it’s recognizing the value of the parts …
You caught really wonderful moments–the reservations being (not) taken for tabla on a phone labled with masking tape TABLA; the discussion with Tabla’s pastry chef about what to call the coconut pancaks with chocolate sauce (“coconut pancakes with chocolate sauce” was Danny’s simple response)…
I’m planning a pig roast for my birthday in June. Seamus Mullen, a great chef of Spanish food, formerly of Boqueria has agreed to cook. I’m psyched.
Yeah … hey Lisa! why don’t we have Movie Night with real snacks?
I never thought about it that way, but maybe so. I was a photographer first. You wait for that decisive moment, as Cartier Bresson said. I do think the best cinematographers are ready to react like that. I”ll be thinking of that when I’m next shooting. A few more Chevy shoots upcoming.
Yeah! *tapping foot*
two of my favorite moments. it’s also about gaining trust. i’ve spent my whole career getting people to open up to me. that my be my greatest price.
when Gramercy opened they suffered from a NYMagazine story titled something like “Is this Going to Be the Best Restaurant in Nw York?” It put amazing pressure on them. I had to convince them I wasn’t going to blow things out of proportion. It was before reality shows, but as someone said, “this is real. it’s not pumped up drama.”
you didn’t get the cookies I baked? I sitting here eating chocolate chip cookies drinking a nice cup o tea. please join me.
Is the film going to be shown anywhere in the near future or is DVD the best way to go … I want to make sure folks involved with the food discussion board I participate in know how to see it.
right now, the DVD is the best way to go. it comes out on the 29th and will be on Netflix, etc. if anyone wants to organize a screening in your area, i’d love to come, show the film, talk about it and filmmaking, etc.
well….we’d have to figure out that organizing. I had rice/adzuki bean chips and organic hummus that was super garlicky while doing this. Andgren tea with lemongrass, alfalfa and burdock (part of an anti0nuke reactor diet ).
Next weks movie is Beyond Borders about illegal immigration: We could have Canadian food.
Roger, The Restauteur made me want to travel to NY just to eat at each of Danny’s restaurants, especially EMP, just to see the space itself; it looks astounding!
Great idea! I’ll talk with our crew and see if we can do something … and also mention to the Siskel Film Center. They showed the Kings of Pastry which was fun but a little sad since the profiled Chicago chef didn’t make the grade.
Wow!! Thanks.
it’s truly one of the most beautiful rooms in New York. Day and Night. My old friend Stephen Hannock did the giant paintings on the wall. His work is now in the Met, the Tate and other major collections. Went to college together — Hampshire — all in the family.
I definitely want to go to more of his … when my brother and I had our lunch, even though what we ordered was so simple, it was so … precisely perfect that I can’t begin to imagine how great a dinner at Eleven would be.
We have Kings of Pastry upcoming April 25th…I am giving us a break from drugs, war and rock n roll!
Hampshire eh?
That’s a pretty amazing little school!
It’s a neat film … but lordy when those big sugar sculptures shatter, you just want to cry!
they now say their food is “tasting with choices.” the menu is a simple piece of paper broken into a grid five boxes long, five boxes wide across one row might be:
beef, pork, fish, lobster, eggplant.
you choose which one you want for that particular course. you can have it the way the chef is preparing that night. you can be surprised or they’ll tell you everything. or you can say, I really hate beef with xyz sauce. fine, they’ll prepare it another way. or, I really want beef this way. you’ve got it!
also, sous chefs come out with the appetizer course, maybe 3 of them. they prepared them and can talk about them. they’re not slick speakers, ours had been there only two months. but it’s simply wonderful. the wait staff will totally leave you alone or joke with you all night long.
It was a great place. I was in the 2nd class. It was a small group of film/photography students, just two faculty teaching both at the time, Jerome Leibline and Elaine Mayes. It was so small that the upper level courses were taught filmmakers and photographers together. It was about seeing not technique.
Ken Burns and I were roommates. We started Florentine Films together with Buddy Squires a year after graduating.
Oh.My.Gustatory.Gods.
yes, real drama. it would have been hard to shoot seeing through my tears.
is that a .com?
Oh.My.Gustatory.Gods.com
To order The Restaurateur, you can order it here and here’s Florentine Films’ website
Roger, we so want you back for the Chevy doc and also the one on Israeli cuisine!
Just. Emphasis.
But feel free to tap that URL as your own!
What a great experience that must have been – I’ve been to the campus a few times and loved the energy of the students there.
is it really ten minutes ’til curtains? i want to mention one more thing. does anyone shoot home video? your kids ballet recital or soccer game? your vacation? i’ve written a book, Ready, Steady, Shoot: Secrets of Great Home Video. it took 8 years to sell maybe because there’s nothing like it on the market. it comes out in the fall. if you’re one of those who shoot jittery, or whose family won’t watch anymore, i hope you’ll check out my website and forums that i’ll be setting up.
yes. i feel a great debt to Hampshire. they turn out entrepreneurs. to your earlier question about being ready to shoot something as it happens, i think the Hampshire education does that for you too, whether you be a filmmaker or scientist. one learns rigidity is the enemy. flexibility is the key to success.
absolutely. this has been great fun.
Here in Chicago at Moto – which is a rather wacky experience itself – the service staff are also cooks and cycle from one to the other. Some people in reviews are cranky about that since they are not the slickest servers but if you are into the food, it’s so much fun to have cooks talk with you about it.
Now I’m dreaming of a meal at more Meyer’s places!
Awesome. I have a Flip camera that i use at demonstrations, protests and stuff, but my home movies of us out and about, or at parties are unwatchable. Thank goodness it has a built in edit feature!
here’s a tip for you: don’t every zoom. walk in closer. one of the chapters in my book is called Zooming is DEATH. no one can hand hold when zoomed in more than about 20%.
Heh.
I just wanted to say about restaurant staff/training. The best place I EVAH worked was this boutique Chinese place in Vermont.
The owner was fastidious and caring; it was a dinner only joint and since it was a seasonal place, we all did the new menu tastings prior to opening. Also we all ate staff dinner together, as Haddon wouldn’t have anybody work who was hungry.
When he introduced a whole crispy fish dish, Szechuan style, we all tasted it and loved it. On the specials and 86 board where we had dry erase for the specials and pricing he had written $12.95.
Once we tasted, I went to the bar, grabbed some brandy and came back in the kitchen and lit that fish on fire! Put it out, removed the head to a salad plate, and said “This is how you do it.”
I walked over to the board, erased $12.95 and put $15.95.
Haddon started a slow clap and we all started laughing!
But the point was trust and BAM! It all worked great at that place.
With video becoming so much more essential for political coverage – thinking of all the hours of youtubes I watch to cover places like Bahrain – I suspect there’s a very big audience for that advice! (and my super shakey camera style will make me a visitor!)
great. i’m just afraid i have to start yet another Twitter account.
you can follow me at RogerMSherman
I was in Philadelphi and went to Chef Morimoto’s restuarant. The sushi chef was really kind to the guy next to me who had never eaten sushi and was prepping for a business trip to Japan; he got all sorts of tips, as did I. That was really wonderful.
This has been such a great Movie Night – and it’s a great movie!
Thanks so much Lisa and thank you Roger! Can’t wait to see what you do with Chevy’s … and I’ll be talking to friends about a Chicago film party!
Fantastic. I want to eat with you!
Thanks everyone. It’s been lots of fun. Never thought an hour and a half could go by so quickly.
if anyone wants to get in touch with me, there’s a link on my website. i’d love to know where you’re all from.
Roger, thank you soooo much for joining us tonight and turning us on to all sorts of things…Danny’s restaurants, home video, and your utter awesomeness. WE WANT YOU BACK!!!
And Firebagger/Firepups, thank you all for a great night. Your participation is so wonderful, and I hope you’ll be back for next week’s Beyond Borders, April 11th “Armadillo, and for all of our upcoming films ( “Lazarus effect” on April 18 will be airing on the 15th on HBO so you can catch it there or on youtube)
Thank you all so much!
And The Restauranteur is out on DVD March 29th.
And come back any time – this has been a real treat!
Lisa, thanks so much for moderating!
Was a hooot! Thanks all!
This was a blast you guys. Thanks so much.