So yesterday, I noticed this item at CNN.

Democratic National Committee Chairman Tim Kaine plans to make what’s being billed as a major announcement for the party Wednesday.

Any link one clicked on the party’s website early Wednesday touted the announcement, without offering details.

However, a Democratic source with knowledge of the speech said it will be about the future of the party. The source told CNN that Kaine will announce something that will excite Democrats across the country.

And what was this big exciting something? A new logo and tagline.

Without even getting into the merits of the design and tagline, really guys? With unemployment at 10%, rampant poverty, and Teabaggers running wild — this is your big announcement?

Look, if you want to freshen up the logo, fine. But you don’t make it a “major announcement” when the country is falling apart on your watch.

Can you imagine, in the middle of their recalls, Toyota priming the PR pump for a “major announcement” — and trotting out a new logo? Or BP during the spill?

Excuse my shrillness, but: what the fuck are they thinking up there?

Now, for the tagline. Sucks, sucks, sucks.

First of all, it reminds me of JCPenney (“Every day matters”). And second, what’s hurting the Democrats more than anything right now is that they campaigned on CHANGE, but the things people really wanted them to change — the Bush/Cheney War on Terror, the unholy alliance between DC and Wall Street, the broken health care system, corporatism, you name it — they haven’t delivered. So that the first word of the new tagline?

It’s been more like: “Democrats: tinkering around the edges.”

Can’t anyone play this game?