(Photo by David Boyle)

(Photo by David Boyle)

As Joe Lieberman, Evan Bayh, Blanche Lincoln, and Ben Nelson have demonstrated over the past few days, the Senate health care reform debate is deep into the preening-and-posturing stage I wrote about here two weeks ago.  All of the faux-centrists are chasing the nearest microphone or camera in hopes of occupying the attention-getting “swing vote” position recently vacated by Olympia Snowe.

Longtime Republican spin doctor Frank Luntz has decided to give them some help.  Talking Points Memo today published Luntz’s eight-page memo to “interested parties” who want to stop a reform bill from passing — which, he makes sure to point out, doesn’t just include the GOP:

Let me be clear; this memo isn’t meant to be partisan and it’s not just for Republicans.  It is my hope, in fact, that they will share the contents of this document with their moderate Democrat counterparts

And with that, we’re off to the races, with all of the smoke and mirrors Luntz can conjure up on behalf of convincing the public they really don’t want the health care insurance crisis to be addressed, not to mention lots of little boxes highlighting “Words That Work” (ironically, many of them from Rep. Charles Boustany’s much-ignored response to President Obama’s address to Congress in September).

Luntz runs into a few roadblocks, though.  As he admits, “You still need to acknowledge the need for reform. . . . a clear majority of Americans believe healthcare in America still at least is ’seriously troubled and needs significant revisions.’

In fact, he even adds that “you have to tell them what you’re for… offer ‘a better approach.’… Barack Obama is right: what Americans want is a solution, not continued political bickering.

The only problem?  Luntz doesn’t offer the slightest hint about what that “better approach” might be, save for a handful of platitudes listing goals such as “improving quality.”

Maybe Bill Kristol has a more practical plan when he says that the GOP should just scare the hell out of seniors and hope for the best.

Related posts:

  1. Begala Rebuts Luntz, Gives Dems a Framework for Health Reform
  2. Health Care Reform: Wyden is Causing Trouble Again (for Reid)
  3. Slowing, Killing Health Care Reform is about Politics, not Policy
  4. Health Care Reform: Myths vs. Facts
  5. The Political Time Bomb Inside Health Care Reform