From TPM:

“I think the public is for the public option. During those bad days in mid-summer, the dog days of August, the hard right misinformed the public as to what a public option was.” Schumer says. “They said it was a mandate.”

“I had lots of people coming up to me to say ‘I like my insurance, why are you forcing me,’” into a government health care plan. But ultimately, he says, Democrats’ repetition of the word “option,” and the theme “choice,” helped them win the argument with the public.

I asked Schumer whether he thinks Democrats made the right decision by calling it “the public option” instead of using the Medicare brand name to make it more appealing to the public.

“Yes, definitely,” Schumer said. “In America, people like choices.”

And the teabaggers weep.