2253571039_7e7f2a75fb_m.jpgUnfortunately for Beck, it turns out that Fortune 500 companies don’t think calling the president a racist is particularly good for business.

A total of 33 Fox advertisers, including Walmart, CVS Caremark, Clorox and Sprint, directed that their commercials not air on Beck’s show, according to the companies and ColorofChange.org, a group that promotes political action among blacks and launched a campaign to get advertisers to abandon him. That’s more than a dozen more than were identified a week ago.

While this is certainly a positive development, what took them so long? Saying Obama has a "deep-seated hatred for white culture" is disgusting (what is ‘white culture’ anyway?), but is it objectively worse than say, likening him to Hitler?

But this passage in the AP story is just stupid and lazy.

The Clorox Co., a former Beck advertiser, now says that "we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts." The maker of bleach and household cleaners said in a statement that is has decided not to advertise on political talk shows.

The shows present a dilemma for advertisers, who usually like a "safe" environment for their messages. The Olbermanns, Hannitys, O’Reillys, Maddows and Becks of the TV world are more likely to say something that will anger a viewer, who might take it out on sponsors.

Shorter Rachel Maddow: the Republicans are lying about health care reform.

Shorter Glenn Beck: Obama’s a fascist Manchurian Hitler Nazi white hater.

Same thing!

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