But for Salatin, it isn’t about money; his goal is to let chickens express their chicken-ness and pigs their pig-ness, to let natural grasses grow to feed the cows, which in turn fertilize the dirt. The cow patties also provide a breeding ground for worms and fly larvae which his chickens and turkeys eat. The fowl further fertilize the land. It’s a perfect cycle, designed by nature, and Salatin revels in it.
Guess what? By farming organically on a huge scale, America can produce more grain to feed the world, with less stress on the environment, and a greater biodiversity. As it’s pointed out in Fresh, monocultures–single species of grain or animals–are more prone to disease than cultures with more biodiversity Additionally, factory farming crowds animals, breeding disease and requiring more antibiotics–a nearly fatal lesson learned by farmer Russ Kremer, an industrial hog farmer who contracted antibiotic resistant strep from one of his pigs and had an epiphany: He was breeding super germs along with sausage meat. He got rid of his mono-cultured animals and started from scratch, raising his hogs organically and started an organic meat co-op with other farmers which owns their own processing plant, providing fair wages, benefits and health plans for the workers.
Urban farmer Will Allen, a former basketball star and son of sharecroppers, has an urban garden in Milwaukee and raises everything from greens to fish in a self-contained greenhouse. He teaches other how to create their own urban organic gardens.
Corn farmer George Naylor was a plaintiff in a class action lawsuit against Monsanto and other biotech companies dealing with the negative economic impacts on family farmers by the introduction of genetically modified crops.
With the rise of Wal-Mart, Missouri grocer David Ball saw his family-run supermarket dying, along with a once-thriving local farm community. So he reinvented his business, partnering with area farmers who had formed a co-op to sell locally-grown food and specialty food products at an affordable price–and brought the local economy back to life, while providing families with fresh, local, often organic produce, plus locally raised and butchered meat and honey produced locally.
There is a glory and beauty and dignity in the stories of these farmers and food revolutionaries who show us the importance of caring for the land and for our food sources, for stimulating the local economies and for preventing a global disaster by ending our reliance on massive amounts of fertilizer on genetically engineered crops. This movie is a must-see for anyone who cares about food, thoughtfully made, beautifully filmed, deep and funny and true. It provides a renewed appreciation for farmers and for what comes to our tables.



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Happy Memorial Day everyone. Kindly keep blue language at a minimum, please stay on topic–-that would be organic farming, factory farming, industrial vs traditional farming, America’s food supply and food safety… And please no off-topic cross talk. Thanks. Just a reminder to hit refresh on your browser regularly and if you’re replying to something, to use “reply” in the comments section Thanks! And I apologize in advance for my tpying
Hi ana! Welcome to Firedoglake Movie Night and thank you for making Fresh, which was a delight to watch as well as being so informative! Informative and fun: that’s what a great documentary should be!
Hey, Lisa — The chicks and I are here.
Hi, thanks for having me on your movie night!
Ana — how did you come to make this documentary?
And how long did it take you…and you’re on the festival circuit, what are the release plans?
Hi Ana, Hi Lisa, and our chicken maven Toby.
first started thinking about making Fresh after reading a three-part article in the New Yorker about global warming four years ago. I had been avoiding reading the series, the way I try really hard to ignore the news. I figured I knew about global warming, and didn’t want to feel scared and guilty about how little I did to combat it, or how much I contributed to the problem. The article’s dire exposé of the complexity and extent of the problems we’re facing left me feeling, like so much of the news, a powerless and hopeless observer, watching the world spiraling towards its inevitable destruction. And helplessness, for me at least, (almost always) translates into inaction.
So I embarked on the making of Fresh to recapture a sense of agency, a belief that my individual actions do in fact matter. Initially, I intended to document the urgency of the global warming crisis, hoping to scare others and myself into action. Instead, I encountered the most inspiring people, ideas, and initiatives. Who knew that we already had the solutions to so many of our problems, and that some of us were already hard at work implementing them? Instead of the despair and inaction unwittingly fostered by the media, these examples of change suggested a very different perspective, that life is an indivisible network in which every node is critical, that each one of us is creating the world we are living in, and that the process of creating it is what gives us meaning and pleasure.
It is precisely the transformation from inaction to agency, the transformation I went through making the film, that I want the film to offer to audiences. And thus, FRESH showcases real people first and foremost, connecting audiences not with facts and figures or apocalyptic policy analysis, but with personal stories of change. Rather than waiting for “the solution” to present itself from some all-knowing expert, FRESH offers audiences a choice and vision for many different possible solutions, all within their own reach.
Ohhh chickens..there’s GREAT chicken stuff in Fresh…I felt so badly for the Fox family and thier sad chicken factory farm
Can you tell us about the Monsanto case? I still can’t believe farmers can be held liable for errant pollen.
I don’t know the details of the Monsanto case (that was not part of my movie) but I’ve read and seen documentaries that explained how Monsanto scares farmer into using their GMO grains.
I appreciated the emphasis on biodiversity and the discussion of the negative impact of monocultured plants and animals in Fresh..but I REALLY loved all the characters!
Ana — this film is superb, and I can’t thank you enough for putting this together. We had Marion Nestle on recently for a chat about food and nutrition issues and it was a fantastic starting point for what you cover in Fresh.
I hope all our readers interested in environmental and food issues take the time to watch it. It’s a great conversation starter on so many of the problems we face — and so many of the things that need to be tackled on a much larger scale, including the political influence involved in all of these things that makes change so difficult to achieve.
Thanks for the enormous amount of hard work that must have gone into this film.
The film really does capture that so well — that each choice we make has a consequence, and each choice we make after that follows it…and so on forward.
And how infrequently so many folks ever bother to stop and think about that.
fascinating, how did you find your subjects. I live in SE PA, a lot of Amish, Mennonites and other family farms. It’s a comfortable feeling.
It’s criminal for developers to pave over some of the best farmland in the world.
we’re in a few festivals, but we’re really focusing on a grassroots distribution: organizing events consisting in FRESH screening followed by panel discussion with local representatives from the sustainable food movement. The idea is to give the audience an opportunity to meet like-minded people and to learn what’s happening in their community.
we have 11 or so events already planned and more coming. and we are creating an internet platform for folks to host home and community screenigns as well.
When I was a kid, my great granny raised chickens in a little coop in the backyard that was mobile. It was my job to go out in the mornings and help her move it to a different patch of fresh yard before she let them out for the day, so they’d have fresh greens to scratch and bugs to catch.
If she’d seen someone raising their chickens like a factory farm, she would have been pissed as hell.
books (the obvious one is the Omnivore Dilemma), news article, and lots of word of mouth . . .
it is a shame how developments is eating at our farmland, i agree
One thing I have noticed in my local market (which is a chain in SoCal nly ) is that they are now labeling food “locally grown” along with organic where applicable; there is a desire for that. And it’s because awareness being raised on a grassroots level–Fresh will certainly add to that!
I am really fascinated by Will Allen – folks in urban settings have such poor access to good quality fruits and veggies. How did he get started?
that’s certainly the hope
There are federal requirements on that sort of labelling that will eventually go into effect — but they keep pushing back the start date due to lobby push from corporate interests in both the ag and grocer’s corners.
Lisa – at one time..up until probably the 50s, a lot of places in the United States were almost completely self supporting in terms of their food production. Now, we are so much at the mercy of weather and climate conditions elsewhere in the country and the world that it is very scary — look what happened to grain prices several years ago — that had a huge impact on all baked goods, cereals, and animal feed prices. It really is better to support local agricultural production, if for no other reason that nutritional security.
he is certainly a hero, and his model is one that can be used in many urban settings. I have noticed here in LA more and more community gardens spring up in lots and backyards (I finally had to say no to the zuccinni frm neighbors! there’s only so much chocolate chic zuccini bread I can make!)
The issues with rice production failing in one segment of the growing population in Asia — and how that rippled across the entire globe for a while — ought to have been a huge red flag for everyone. Agree completely with you there.
Will bought the land to sell the products he was growing on his land 45min away from Milwaukee. The location seemed perfect . . . once he started growing things there, kids came around and asked him to teach them. He always wanted to “give back” so he started and the rest is history . . .
I thought it was VERY thought provoking that America’s food production was mentioned as an issue of national security–global security actually…
In Upstate New York, there is a growing movement for farmers to grow grains that were grown traditionally in the area. Before all the big grain farms started in the midwest, Upstate New York was one of the breadbaskets of the country. The flours that come from them are not the same as what comes out of the midwest(lower gluten), so making breads with it takes a little bit more work, but I think everyone’s area should support local grains — there is so much that is supported by grain products that any change in the availability or price has a huge flow out effect.
yeah, there’s several national security issues related to our food system.
one obvious one is that when our food system is so concentrated – when one factory processes milions of burgers or bags of salads – we are really vulnerable to accidental or terrorist tainting of our food. another issue is the danger of over-reliance to foreign source. as someone mentioned, if something happens to that source, environmental or otherwise, our supply is affected . . . right now the world wide grain reserve are at the lowest it’s ever been historically, due to an increase demand for grain for animal feeding and for biofuel production . . .
We still grow a lot of buckwheat here in WV — and still have a lot of local farmers who sell to small farmstand markets and such here. Sometimes, it’s awfully nice to live in an area where “progress” tends to be viewed with suspicion by folks who treat survival and independence as necessities first and foremost.
One of the reasons I’m growing my own veggies in the yard this year is because I got so tired of not being able to find decent organic ones at the local stores.
Ana, is Fresh going into any schools–say for home ec classes or science classes, etc? It seems like natural…
Was just thinking about how it would be a natural for nutrition classes in colleges, too.
well we’ve seen evidence of that all ready, such as the recent peanut plant contamination and the Chinese melamine contamination of milk powder.
that’s great!
Ana – I’m looking forward to seeing the film, especially the story about David Ball. One of the issues that I feel is paramount is the mythology of ‘cheap food’ in the United States. I sometimes think that one of the problems of growing the local foods movement is the attitude of American consumers about what they expect to pay for food, not realizing that they are already paying for agricultural subsidies, transport, etc. We want it cheap and we want it now. That is a huge mistake because if farmers can’t make a living wage, it won’t make any difference about how wonderful it is to farm(and I am not a romantic about this; my family raised lamb for about ten years and there is NOTHING romantic about having to go out to the barn when it’s 20 below at 2 a.m.). This leaves the stage wide open to companies like Smithfield Farms, which is globalizing their horrific environmental and agricultural practices.
yes, I’d love that. I’m working with a couple people to develop a college and high-school lesson plan . . . then you got to convince teachers to use it!
if you know any teachers that would be willing to volunteer and help with making the lesson plans.
Do you have a buckwheat process or in WV or are they selling to someone like Birkett Mills here in NY? Buckwheat is great stuff – no gluten, so people who have inflammatory problems can eat it in all it’s forms.
I’m wondering about Cooperative Extensions – I would think they’d be a natural in terms of hosting as well.
I think they still mill it here — because you can buy it in local grocery stores with a “made in WV” label. Here’s a link to the local Buckwheat Festival information sheet. Am looking at it to see if I can find mill info for you…
Hey – that is very cool. Birkett Mills basically produces flours and buckwheat groats(kasha);any other sources are always good.
My daughter is 6 — I grew up gardening and canning what we grew each summer, and I want her to learn some of the same things because it’s really useful and much healthier. We’re doing a little 8×4 square foot garden patch plus I’ve integrated some zucchini plants into my perennial flower beds as well.
It won’t be a lot of veggies, but enough for salads and some meals. We have a small yard, but it’s a start.
I agree. It’s really important for people to realize the real cost of producing food that’s healthy and environmentally sound and supports our local economies. We have to change our perspectives so that we’re willing to spend a little more on quality products (I mean we do spend plenty of money on processed food, we just don’t think we should when it comes to fresh products.)
Russ Kremer’s epiphany was astounding–her started form scratch–here he is a college educated (in factory farming) generational farmer, who just went for it after realizing what all the antibiotics and hormone laden feed was doing..that was AWESOME! And that he started a co-op with its won processing plant–that’s innovation and benefit to all!
http://news.yahoo.com/s/ap/200…..ry_squeeze
“A collapse in milk prices has wiped away the profits of dairy farmers, driving many out of business while forcing others to slaughter their herds or dump milk on the ground in protest. But nine months after prices began tumbling on the farm, consumers aren’t seeing the full benefits of the crash at the checkout counter..”
Here in New York, we’re seeing more and more dairy farmers leaving the big coops and installing their own pasteurization and processing plants so that they can sell direct to consumers. Getting paid less and less for something that is costing them more and more to raise makes no sense.
i’m pregnant and I would love to be able to do that with my child one day. But in Brooklyn, not so easy! also, I have never canned or really grown much myself, so it’s pretty intimidating. The great thing about NYC and many cities is that there are community gardens and you can grow a little food but also support each other in this kind of project.
Agreed — that was a great epiphany, wasn’t it?
Ana, how did you find Russ? He is a gem!
yeah, Russ is really amazing. And there’s so much more to what he is doing. He is the president of the Missouri farmers’ Union and they do really great work in supporting rural development. The main issue is getting investors to put money in the union. We all need to think of where we invest our money (or what’s left of it : )
Aunt Toby! (she makes everything seem easy)
Also, Ana–what is your background in terms of filmmaking? And do you cook? garden?
NYTimes article
Ana, this is what we are doing. Not quite as fancy as what the Square Foot Gardening guy has (I’ve got nailed together boards for our frame *g*), but our veggies are growing like crazy and my daughter loves to just watch things sprout. It’s been a hoot this year already. And we haven’t even gotten to tomato season.
there’s a petition on Farmaid website to support our dairy farmers . . .
Ana — try getting in touch with the folks in Sen. Jon Tester’s office. His family farm is an organic one in Montana — they grow lentils, among other crops, if I remember correctly. He might be willing to work on a screening for Senators if you can hook his staff interest into the film. I’d think this would be right up his alley.
oo, that would be great.
My background is actually as a lawyer, but I didn’t practice long. I started a not for profit working with youth coming out of detention and then made my first documentary . . .this is my second one. I do cook, mostly very simple and easy things. But i still eat out or buy things already made a lot. It’s just so easy in NY to do so. But I tend to choose my food very carefully. My boyfriend just planted our little patio. He is the gardener! I volunteer during the Summer (irregularly though) at an urban farm in BK. I love it and I wish I took more time for that sort of things. But I always seem to be running around!
thank you great advice! we’re screening to morrow in DC and I hope there will be some white house staffer there . . .
I am somewhat pleased to see infomercials for upside down tomato and strawberry planters–it’s a start. And luckily there are many places for heirloom seeds and herbs (I love Richters.com for herbs)
i’m afraid i can’t see the link that you sent me. but your description is enough to make me feel jealous! : )
Cornell Cooperative Extension in NYC
183 Madison Ave.
Suite 606
New York, NY 10016
212 340-2900
Ana – Not to plug Cornell too much, but they do a lot of educational stuff in NYC – and many times the local extension units do workshops and courses in things like: gardening, canning and freezing, etc.
What you can do is learn the basics, get a good book (and a pressure canner for things like beans), and go to the greenmarkets to get your veggies.
http://www.squarefootgardening.com/
Ana – where are you screening in DC?
It’s weird we have a Whole Foods opening soon in Hollywood (aka Whole Paycheck) but I am wondering how that will impact the local Sunday farmer’s market which is a awesome, one of the largest in Los Angeles–will WF draw more people to the farmers market or will people bow off the stands because they can get organic veggies any day now at WF?
thanks that’s great advice! I’d love to do that. I have to say that having a child is giving me a lot of incentives to do things that I’ve been wanting to do for a long time . . .
at the avalon theater.
Bookmark Toby’s website, Kitchen Counter Economics. She’s full of good advice on gardening, food, and way more.
Well, Ana – it’s either that or I pack up my pressure canner and books and come down to make a house call. :)
ladies, I’m going to have to log off in a few minutes. I’m sorry to have to leave this discussion early, but I have to be up really early tomorrow morning to make it to DC for a TV interview by 9am! not so easy when you’re almost 8 months pregnant . . .
when can you come?
thanks, great website!
Thanks for coming Ana, good luck with your tour, and more importantly your new baby!
thanks Lisa, and as always, Bev.
Ana, thanks for joining FDL tonight – and LIsa, thanks for hosting!
Will Fresh be screening in the SF Bay area? I sure hope so.
thank you so much. this was fun! what a great concept and way of sharing . . . I’ll spread the word!
Ana, thank you and to your soon to be born baby for joining us! And FDL’ers, please urge your DC friends to see this movie–IT’S AWESOME, lifechanging and life affirming!
yes, we will be screening in SF and Berkeley on June 12 and 15th. all the info is on my site http://www.FRESHthemovie.com
if you come please come say hello to me! and bring your friends : )
and Toby, let me know if you’re ever in BK, I WILL take you up on that offer : )
Ana, we are always open to filmmakers–so send ’em our way! And thank you so much!
If any of you want to get in touch with me or have any advice, suggestions, ideas, etc. you can contact me at ana AT FRESHthemovie DOT com.
good night everyone!
You betcha –
night Ana and thanks! Christy, Elliot, Toby, thanks for being her along with all the other eyes!
Get Fresh!
Will do – and will let my local peeps know. Thanks!
Lisa, I live in Long Beach, and the farmers market (which is small compared to the one in Hollywood) is literally across the street from Whole Foods. The market is packed every Sunday am. The prices are better and I think a lot of people like to support local/small producers.
I wish our farmers market was even half as big as Hollywood Market. Every few months I drive up there to buy half a dozen pastured chickens and stash them in the freezer. It’s worth the extra time and money. I can’t wait to see Fresh!
Great chat, sorry I missed it.