Seems the misogynistic mind-set that caricatures "stewardesses" as offering "coffee, tea or me" on jumbo jets isn’t a sorry relic from the past. Not at Spirit Airlines, anyway.
A set of ads by Spirit insults and demeans customers, employees and future customers, says Flight Attendants-CWA union President Pat Friend, who calls the marketing campaign "regressive, distasteful and debasing."
One ad features a large-busted blond woman with M.I.L.F. in huge letters above her and the Spirit version—Many Islands Low Fares—in much smaller type below. Right.
Other Spirit ads assert: "We’re proud of our DDs." That’s "deep discounts." Of course. In a recent letter to Spirit CEO Ben Baldanza, Friend writes:
I feel as though I have entered a time warp and am reliving the battles for respect and justice for women that we fought 40 years ago. Several promotional fare ads…are demeaning not to just the hardworking flight attendants at Spirit Airlines but to all of America’s professional flight attendants.
And demeaning to all thinking humans, a point Friend also makes. (Send Baldanza an e-mail of outrage here: ben.baldanza@spiritair.com.)
The junior high mentality that created this campaign fermented in the brain of—or at least was approved by—Spirit Marketing VP Barry Biffle. ‘Nuf said there.
Meanwhile, the mad men at Spirit are hatching yet another retrograde plan. They want flight attendants to wear in-flight aprons promoting booze—a plan Friend says must be stopped now.
Flight attendants have a statutory obligation to enforce Federal Aviation Administration regulations regarding intoxicated passengers. In-flight aprons that prominently display a logo from an alcoholic beverage company sends the wrong signal to passengers and diminishes the ability of Spirit flight attendants to enforce vital safety and security regulations and procedures onboard.
Friend calls on Baldanza to
immediately pull these campaigns and instruct your marketing department to develop a professional, respectful program of advertising. I am confident I will be joined in this request by many other interested parties.
AFL-CIO Executive Vice President Arlene Holt Baker also is encouraging people to speak out about Spirit’s actions.
With the recent focus on the heroic actions of the US Air pilot and crew whose experience and expertise saved the lives of the passengers, I think it is most appropriate that we speak out on this. Airline safety should certainly sell over sexual innuendos.
So, even as the nation witnessed the professionalism and heroism of flight attendants and all the other union members who did their jobs so well on the US Airways crash (eloquently described by emptywheel here), itty-bitty brained bubbas want to get women back into eensy-teensy-widdy-biddy bikinis.



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Maybe the Spirit CEO and ad person should sit down with the flight attendants from the US Airways Flt 1549 if they are unclear on the job requirements of flight attendants.
Remedial education can take many different forms.
Perhaps Spirit can get Dick Armey as a spokesman.
Y’know, I follow German media.
This week – today, I think, they had to deal with spotty warning strikes by the Bundesbahn’s unionized employees. Just a reminder, as it were, that the contract negotiations are dragging over there.
I have little doubt that Spirit is susceptible to a little of that same kind of action. If they aren’t unionized, they should be, and if they are, they should get a nice work-to-rule slowdown, if not an outright strike.
I also have little doubt that this is just what the Repugs want, in advance of a vote on EFCA.
So, until we get EFCA, we keep the strike in our back pocket and go with consumer outrage.
Conservatives are living proof that early humans fucked Neanderthals.
OT Illinois Senate members before they vote on convicting Blagojevich are giving short speeches about the situation and their votes. None so far have come out in support of Blago. None have had anything good to say about him either. There may be a few pro-Blagojevich votes in the Senate but it sure doesn’t look like there will be many.
Thanks, Tula. Yet another super post. (I wait all week for them)
Cbl was a flight attendant for about a decade in the ’70s and ’80’s. I thought that this kind of shit was long gone from that business. Thanks again for setting me straight.
There’s another example on the Spirit home page: GET LAID (Low Airfares to International Destinations).
I think the controversy will raise their profile and they will sell more tickets.
Good one. You may have read Nat Geo’s recent article on that topic. Interesting. I think you are correct.
A simple name change from Spirit to Spirits would help to enforce their chosen message.
Unless I am mistaken, Spirit Airlines is the carrier that tried to charge a passenger $90 for un-booking a return flight from Charlotte North Carolina — after Spirit cancelled his original flight and put him on the USAir plane that ditched in the Hudson.
Conservatives are living proof that early humans fucked Neanderthals….
Conservatives are a living proof of the intrinsic worth of Roe v. Wade.
MILF ahem, mothers I’d love to f**k. This is tasteful or appropriate? I think not. to suggest it is an accident is ridiculous. I am barely modern or computer skilled and even I recognize this as a porn reference in the poorest of taste.
OT-But too cool to pass up…
It’s refreshing to see Adults in charge…! ;-)
Scribe @ #3
Interesting you raise the issue.
The most virulent anti-union corporation in the world has expressed intent on re-entering the German retail market.
Who- you say?
Why,WalMart,ofcourse.
They sustained a billion $$ or so in Germany once before,but I guess the NEW CEO is ,as the Bible says,like a dog returning to it’s vomit.
Maybe there’s a few tasty chunks remaining for the Buzzards of Bentonville.
I agree with efforts to condemn the objectification of flight attendants. Sounds like the Spirit campaign is really disgusting, and leads me to wonder if they engage in age discrimination against older female flight attendants, or gender discrimination against male attendants.
But there’s a second issue raised in this campaign that I can’t go along with: the neo-prohibitionist angle. Yes, it’s true that flight attendants “have a statutory obligation to enforce Federal Aviation Administration regulations regarding intoxicated passengers.” But it is nonsense to assert that “In-flight aprons that prominently display a logo from an alcoholic beverage company sends the wrong signal to passengers and diminishes the ability of Spirit flight attendants to enforce vital safety and security regulations and procedures onboard.” That’s simply a load of crap, insulting to the public (because it suggests that one look at the ad and the passengers will turn into raging drunks) and reflects the thinking of those who would prefer to ban alcohol altogether.
For most people, consumption of moderate amounts of alcohol is relaxing and promotes a healthy heart, and there’s nothing inconsistent in advertising that someone can buy a drink, and the fact that an intoxicated passenger is going to be cut off. Those who cannot drink alcohol are capable of declining the offer.
Barry Biffle? Really? I almost think we have to cut the guy a little slack. With a name like that, if he didn’t have something wrong with him when he was born, he did after grade school.
Still, Barry’s bosses ought to rethink this one. A passenger that gets physical with cabin crew nowadays–even if just drunk and obnoxious–is likely to find that having his fellow passengers pounding him flat and duct-taping him to a seat is just a prelude to an unplanned landing and an unpleasant experience with law enforcement. Such an outcome would be both expensive and bad for the airline’s image with the hard-drinking, leering-and-groping market segment Barry is trying to attract.
@#14:
The statement should have read …They susutained a billion $$ or so LOSS..
Just a random thought,but was Dick(less) Army soaring on Spirited wings,prior to his interview(!) with Joan Walsh?
The Illinois Senate is getting ready to vote to convict Blagojevich.
Barbie – doll of loose morals, but
I told my daughter that she could not have a Barbie, because I believed Barbie had loose morals,
I fixed many thing in our house, which is relevant, because,
She went to a birthday party, was given a Barbie as a party favor, and slapped if into my hand when she cam back, and asked
“Daddy, can you fix her morals?”
Way back when, I was a flight attendant, though we were called “stews” in those days. We had to sign an agreement to ‘retire’ by age 31 – our ’sell-by’ date. You couldn’t be married, though many were. It was, even then, the not-so-subtle sexual component of the airlines public relations
policy.
It did my heart good to read the ages of those remarkably able attendants on Flt.1549. Maybe instead of “Coffee or Tea, the question should be “Flirt” or “Survive”??
Of course, there are all sorts of ways to attack the Barbie issue
Blago Vote going down – so far unanimous yes
LOL!
anyone else watching the Blago going going gone vote?
back on topic: Finally, someone is calling out an advertiser for this regressive stuff. This is pretty bad, but they are not alone. Time warp indeed.
did one senator not vote?
Former Governor Blago!
re: blago impeachment vote: wow. not just not close… unanimous?
Blagojevich has been convicted unanimously and has been removed from office. One person may not have voted.
I didn’t hear Delillo’s vote.
If Cheney filled Shrub’s power vacuum and Karl Rove his reading and political vacuum, marketing guru Barry Biffle must have filled Shrub’s codpiece. With what, only Mr. Biffle and Shrub would know.
Marketing ideas come and go, so to speak; the money shot is whether they make money. The best response to such crass and outdated campaigns is to make them lose money. On the other hand, Mr. Biffle ought to be telegraphing to our new Labor Secretary and DOJ heads that his airline might well be practicing impermissible sexual harassment and discrimination. He might be among the first to discover that the town’s new sheriff actually enforces the law.
thanks.
Thanks so much for your kind words!
What a shame we have to keep fighting the same retrograde stuff over and over…
They are redoing the roll call because of an electronic glitch. This is electronic and it is 59-0. It’s official. Blago is gone.
Spirit should realize that their ad campaign is a bit out of step with the times. After all, a former Icelandic Air flight attendant just became Prime Minister of Iceland after the male executives admitted that they bankrupted the nation….and Johanna Sigursdottir is a lesbian, to boot.
http://firedoglake.com/2009/01…..take-over/
Vote to ban Blagojevich from ever holding state office again: 59-0.
Obama Looking at Gregg for Commerce Secretary
By Emily Pierce
Roll Call Staff
January 29, 2009, 5:51 p.m.
The Obama administration has been floating the idea of naming Republican Sen. Judd Gregg (N.H.) to be Commerce Secretary, several Senate sources said Thursday.
Uhh…Tula? You might want to check out the Spirit Airlines Website
http://www.spiritair.com/
The big ad window has the following Tagline:
GET
Low
Airfares to
International
Destinations
Isn’t that a clever (read: horrifically tasteless) acronym? Un-freakin-believable.
Having been a flight attendant who had to deny liquor to some passengers, I felt an automatic agreement with the hypothesis, picturing me in my old apron… but I suppose bartenders ALSO have to cut people off, and I’m sure they often wear t-shirts with liquor ads. Bartenders? Any opinions?
It’s funny. Because my 6 year old daughter and I have seen all the Mattel Barbie(TM) movies, and they are so incredibly wholesome and sweet, I’ve lost any sense that Barbie is naughty.
It’s those dang Bratz that make me anxious. (And yes, my girl has two.)
Bartenders are not deemed “safety professional” except when the company wants to use them as a come-on wink-wink nudge-nudge.
And most bartenders don’t take near the amount of abuse that flight attendants take, even when being forced to cut-off a customer.
As always, YMMV