joe-trippi-new-the-revolution-will-not-be-televised.thumbnail.jpgThere is perhaps nobody who has better understood, adapted to and in fact helped usher in the forces of political change in this country over the past generation than Joe Trippi. Yes, you read that right, and it is not hyperbole. He is most famous for his term running the Howard Dean for President campaign in 2004, but if that is all you know about him, you’re missing a lot of the story.

Sometimes people are simply preordained to engage in a certain profession. Their passion, skills and very personality fits that particular vocation like a glove (or, in the case of politicking, a sleeping bag on a dirty hotel room floor). Joe Trippi was obviously made for political campaigns, and they were made for him. 

Whether it was winning his first race at San Jose State University because "Trippi" was a pretty cool name to have in 1974 (and still is btw), or his early realization that his two loves—the worlds of politics and technology—would eventually combine to bring small-d democracy back to this these United States, Trippi has always been an "early adaptor" in both realms. 

As you’ll learn while reading the fascinating, newly updated version of The Revolution Will Not Be Televised: Democracy, The Internet And The Overthrow Of Everything, long before Trippi was busy engaging the Dean Campaign in what would become a model for the user-friendly, community-based, grassroots-inspired Obama Campaign, he was a strategic visionary. 

During his many political campaigns in years past, Trippi could be found convincing Mayor Tom Bradley’s gubernatorial team to buy a computer (in 1982!)  that was probably the size of a Rush Limbaugh brunch, and realizing that to help lead his presidential candidate (Fritz Mondale) in 1984 back from behind in the Iowa Caucuses, he could go to small towns that previously had no caucuses and essentially invent 93 new ones in three days to put his guy over the top.  

Holy crazy-ass organizing Batman! 

These two episodes are emblematic of a man who, like the Forrest Gump of electoral politics, also always seems to be in the right place—in his case to put an extraordinary understanding of people-powered politics, political messaging and technological innovation to use in furthering the cause of his candidates, often underdogs (or at the very least in a dogfight) and always fighting to make our country a better place. 

In this vein, one of the more trenchant critiques Joe offers is something I have often thought about (quite ironically for someone who does the pundit thing), which is how much television has debased our politics and helped foster a passiveness in an electorate more inclined to tune out civic engagement after watching the latest incarnation of the Willie Horton ad. Yet, he also shows us the path out of cynical manipulation (hint: It  probably has something to do with a "series of tubes"). 

Of course, as someone who has worked directly on two presidential races and indirectly on a third, I can also say with authority that there is also the matter of Mr. Trippi’s insanity (as he’ll be the first to tell you), for choosing to return to the presidential arena again and again for what must be a record seven presidential races. For that alone, with all the lost sleep, bad food, hangovers and nasty people, he deserves a medal (hey I figure if Paul Bremer can get a Presidential Medal of Freedom, Joe should at the very least get a Purple Heart…). 

From his pioneering use of Meetup.com to how the fear of an airplane crash almost led him not to join Team Dean, reading this tome, you will be reminded of what you were impressed by in 2004, learn a helluva lot you didn’t know and get to know the man behind the megabytes in such an interesting read you won’t want to put it the book down. 

But in the meantime, let’s meet the man. Take it away Joe. 

 [As a reminder, please take off-topic discussions to the previous thread. -bev]