Now watch this drive.

John McCain sure is serious about rich-white-guy voter outreach.  Yesterday afternoon, TPM noted that the four links prominently displayed in the upper middle of the John McCain 2008 website, "apparently signaling McCain’s top four agenda items," were: Decision Center, General Election, Obama & Iraq, and… Golf Gear.

However, since yesterday afternoon the McCain campaign has updated the links, apparently to reflect the Senator’s evolving priorities.  Now the "Big Four" are Environment, Decision Center, General Election, and… Golf Gear.

That’s right, hawking the McCain-branded Golf Pack ("Show Your Support for John McCain on the Course") is apparently more important than trying to convince people that Obama is a clueless wimp on Iraq.  That’s some quality campaign branding right there.

But shouldn’t McCain be wooing the working class and the disillusioned Hillary supporters?  I mean, he’s already got the rich white guy vote (and contributions) locked up – where’s the common touch?  I don’t think hosting a barbecue for the media counts, although it certainly does ensure that they’ll keep reporting that he has the common touch.

The more I think about it, the more I think McCain is Bizarro John Kerry.  Everything that Kerry got nailed for, fairly or unfairly (mostly un-), McCain skates on.

Kerry loved to windsurf, McCain plies his supporters with golf kits.  Both have wives who are almost inconceivably rich.  And yet, amazingly, Obama, the community organizer, is the designated French-looking elitist in this presidential cycle (See: Bittergate, Bowlinggate, Juicegate, Arugulagate…), while McCain is the designated Regular Guy You Can Have A Beer With (because Republican millionaires are never elitists).  The GOP and the media badgered Kerry into releasing his wife’s tax returns, yet somehow Cindy McCain’s privacy is sacrosanct, even if her husband did use her corporate jet for campaign flights.

They both served in Vietnam, they both were injured (McCain obviously much more grievously) and decorated, and they both made their military experience a focal point of their identity and their campaigns.  Yet McCain’s service is always treated with the utmost respect (as it should be), while Kerry’s was denigrated, dismissed, and deceptively debunked (as it shouldn’t have been).

Of course, this tells us more about the media than it does about McCain or Kerry.  You could match up any pair of Republican and Democratic Vietnam war heroes with rich wives in a presidential election, and the reporting would play out the same every single time.  And that, ultimately, is why John McCain can display Golf Gear prominently on his website without fear of ridicule, and Obama can’t even choose orange juice over coffee.

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