The Spin I’m In: Be A Pepper

This was my favorite music story this week. Seemingly out of nowhere, Dr. Pepper offers a free can of soda to every man, woman, and child in the US if Axl Rose releases the long awaited Guns and Roses album “Chinese Democracy” anytime in 2008. The record, said by the New York Times to be “the most expensive album ever”, has been in the works for about seventeen years now.

Get a load of this:

"It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love," said Jaxie Alt, director of marketing for Dr Pepper. "So we completely understand and empathize with Axl’s quest for perfection — for something more than the average album. We know once it’s released, people will refer to it as "Dr Pepper for the ears" because it will be such a refreshing blend of rich, bold sounds — an instant classic."

But it gets better. After Axle defended former Guns and Roses guitarist Buckethead in his official response to this offer, “I’ll share my Dr. Pepper with him”, he left original Guns and Roses guitarist Slash as the only American who cannot get a free can of soda. OK, so either Andy Kaufman has taken charge of Dr. Pepper or a thirteen year old has. And although Axl claims no knowledge of record company involvement, I suppose this could be a set up to stage some kind of Martin and Lewis telethon reunion-like reforming of Guns and Roses with Slash and Axl for some major long green. Any way you look at this situation, it’s a hoot.

OT Update: By the way, last week’s response from the FDL community really helped out the Iraqi Art gallery in Chicago. But “not for profits” can always use more help. Find out more about the gallery here.

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