I’ve been keeping an eye on the early television spots being run by Democratic Presidential candidates.  The above YouTube is the most recent one from the Edwards campaign — it’s a sort of feel good introductory ad with lovely patriotic visuals and a bit of a twist.  Edwards uses a line from his stump speech that has resonated well with audiences:  that it is time for the President of the United States to ask Americans to be patriotic about something other than war.  It talks about lifting people up from poverty, and the fact that the most valuable asset in America is Americans themselves and what they can accomplish together. 

I like the ad as an introduction to Edwards, but I’m left wanting to know more.  Maybe that’s the point?

The ad just started running in New Hampshire this week.  I was on a media call with deputy campaign manager Jonathon Prince and senior advisor Joe Trippi yesterday, and they said something in response to one of the local reporter’s questions that I found intriguing:  after the recent hit piece in the NYTimes, the Edwards campaign had its best fundraising week ever.  After yesterday’s dust-up between Elizabeth Edwards and Ann Coulter, I’m wondering how much more the comic stylings of Coulter’s non-apology bluster will rake in for the campaign?  C&L has more on the dust-up here.

I got a fundraising letter from Elizabeth based on that call this morning.  So they’ve obviously seen an uptick in anti-Coulter-based donations already if they are moving on it that quickly.  Shrewd move, I say.

But I can’t help but contrast the Edwards ad to the introductory ad series that the Richardson campaign has been doing — the “job interview” series.  If you haven’t seen them, the first two are combined in this YouTube here.  These ads have the same quirky feel to them that so many of Ned Lamont’s great ads did during the Connecticut Senate race (I still laugh about the messy desk ad — that was genius).  But…and this is a big but…Richardson’s people try to stuff a little too much information into the scripting.  I know that’s a stylistic choice based on the theme — that Richardson is so well-qualified based on his well-rounded breadth of experience — but I’m left at the end of these wanting a bit less. 

And I’m sure that wasn’t the point.

What do you think?  We talked a lot about political ads in the last election cycle, what worked for various folks and what didn’t.   I think the Edwards folks were trying to go for that “morning in America” ad feel, but from a fresher take on how Americans need to pick up and take charge of the issues we face ourselves.  A sort of “we’re in this together” sort of theme.  Richardson comes at it more from a lighter look at himself, which is a good thing as an intro as well.

What do you like in political advertising?  What do you hate?  Personally, I hate attack ads.  I know all the numbers say they work, but I tend to hit the mute button immediately.  (Speaking of which, if the Clinton folks are doing messaging polling on the Edwards’ haircut issue, just say no.  That’s just an immediate turn-off.) 

I know it’s early in the campaign season, but I’d like to take a little time before everyone’s emotions are so vested in particular candidates and personalities that we can’t take a step back and look at things from a distance.   What are you looking for — both in an ad and a candidate, for President or otherwise?  What catches your eye in an ad?  Or, perhaps better yet, your heart?  What doesn’t work for you at all?  What do you think?

Also, it’s almost the end of the reporting quarter for political fundraising — who is getting your dollars, if anyone, at this point?  And have you seen our spiffy 2008 Blue America page yet?  (Not so subtle hint…)

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