onair.jpgIn the radio business, broadcast licenses are substantial currency — he who owns the station, controls the content and, thus, controls what listeners in the broadcast area do or do not get to know through a radio format.  I’ve been following the brouhaha ignited by a recent Center for American Progress report about talk radio with quite a bit of amusement — although, to be honest, the findings of the report aren’t exactly a surprise for those of us who have given any thought at all to the radio message control strangle-hold the Right Wing Wurlizter money folks have maintained…for years.

I guess it was the shock of having someone put it into a compact report form that sent the wingnut radio hosts over the edge.  Because anything that threatens that payola gravy train is not to be taken lightly.  As CAP reports:

Among radio formats, the combined news/talk format (which includes news/talk/information and talk/personality) leads all others in terms of the total number of stations per format and trails only country music in terms of national audience share. Through more than 1,700 stations across the nation, the combined news/talk format is estimated to reach more than 50 million listeners each week.

As this report will document in detail, conservative talk radio undeniably dominates the format:

Our analysis in the spring of 2007 of the 257 news/talk stations owned by the top five commercial station owners reveals that 91 percent of the total weekday talk radio programming is conservative, and 9 percent is progressive.

Each weekday, 2,570 hours and 15 minutes of conservative talk are broadcast on these stations compared to 254 hours of progressive talk—10 times as much conservative talk as progressive talk.

A separate analysis of all of the news/talk stations in the top 10 radio markets reveals that 76 percent of the programming in these markets is conservative and 24 percent is progressive, although programming is more balanced in markets such as New York and Chicago.

This dynamic is repeated over and over again no matter how the data is analyzed, whether one looks at the number of stations, number of hours, power of stations, or the number of programs. While progressive talk is making inroads on commercial stations, conservative talk continues to be pushed out over the airwaves in greater multiples of hours than progressive talk is broadcast.

These empirical findings may not be surprising given general impressions about the format, but they are stark and raise serious questions about whether the companies licensed to broadcast over the public airwaves are serving the listening needs of all Americans.

There are many potential explanations for why this gap exists. The two most frequently cited reasons are the repeal of the Fairness Doctrine in 1987 and simple consumer demand. As this report will detail, neither of these reasons adequately explains why conservative talk radio dominates the airwaves.

Our conclusion is that the gap between conservative and progressive talk radio is the result of multiple structural problems in the U.S. regulatory system, particularly the complete breakdown of the public trustee concept of broadcast, the elimination of clear public interest requirements for broadcasting, and the relaxation of ownership rules including the requirement of local participation in management.

Yikes. Taylor Marsh takes it a step further:

When Reagan deregulated the airwaves and nixed The Fairness Doctrine, up came the rise of Rush.

Unfortunately, throughout the 1990s, Democrats remained clueless. I was talking to people about wingnut radio in the 1990s only to see their eyes glaze over. Most just wanted radio shows that drew listeners and raised ad revenue. Fine. All I wanted to do was provide a counterpoint. See eyes glaze over again. Profit is critical, absolute reality, but outright ownership of the airwaves is the public’s job and there are a lot of liberals in America, as well as independents who deserve to hear more than one point of view without having to pay satellite prices.

When Republicans found out what radio could do their greed reached a peak. They used it on Clinton throughout the 1990s and it worked, with that success fueling more campaigns. They cemented Hillary Clinton’s persona as well. They’re doing it again with immigration, which is what has brought Trent Lott and others out.

The Fairness Doctrine is one issue, but the bottom line truly is regulation of the airwaves so one company and one political party doesn’t own them.

There is a lot of greed on the wingnut end of radio — licensing fees, franchise bits, wingnut publishing and bulk book sales…the list is endless in terms of how much cash they can squeeze out of their listeners.  Which means that both the owners and the radio hosts are not going to give up their stranglehold on the message machine, gleaned from the evisceration of the Fairness Doctrine, without a big, stinking fight.

The good news is that, this time anyway, they’ve got one — because this issue is too important to back down from and Taylor and others on the radio end of things know it.  What the wingnut radio folks fear most is that broadcast licenses will be doled out fairly — which is exactly what this nation needs.  I just wanted to take a little time today to say that we have CAP and Taylor and anyone else who is fighting this fight’s back on this one — and so should every thinking progressive out there. 

Taylor has more on this issue here and here.  And, while I’m thinking about it, why hasn’t some enterprising radio owner picked up Taylor as a talk show host — she’s wonderful, well-prepared, articulate and a hottie to boot. 

(Photo of “On Air” sign via njum.)

UPDATE:  Meant to link this up as well — C&L has a great clip of Ed Shultz smacking Sean Hannity around verbally.