Reach a committed, loyal readership:  the same kind of people you can reach through sites such as NYTimes.com or WashingtonPost.com.  Firedoglake readers are discerning, highly informed, roughly forty years old (on average) and often hold advanced degrees.  Ads here will reach 2 million unique visitors per month.

On Page A01 above the fold, about Firedoglake's coverage of the Scooter Libby Trial as part of the CIA Leak Case, The New York Times said:

With no audio or video feed permitted, the Firedoglake “live blog” has offered the fullest, fastest public report available. Many mainstream journalists use it to check on the trial.

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PS:  Mad props to Laura Flanders, the Coalition for Comprehensive Immigration Reform, HBO, the Dodd Campaign and to the Advertising Liberally network in the sidebars today.