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Exactly 229 years ago, on February 6, 1778, the US signed its very first treaty with a foreign nation. France agreed to recognize the United States as a free and independent nation, and the history of US public diplomacy was formally under way, thanks to a delegation led by Benjamin Franklin.

My, how things have changed . . .

Right now the Senate is debating whether to debate a resolution on the most recent plans to escalate the US troop presence in Iraq. (Christy nailed it earlier today, and Russ Feingold needs our help to deal with his colleagues' reluctance to do the right thing.) Meanwhile, things are not going well for the US reputation around the world. Karen Hughes does her song and dance, but no one seems to be watching. Or should I say, everyone's watching, but not what the Bush administration would like them to watch.

I'm not talking about the Middle East where we've always had a mixed reputation at best. I'm talking about our old friends in Europe, as seen in the news from the last week.

  • German courts have charged 13 alleged CIA operatives with kidnapping, as part of the US anti-terrorism campaign.
  • Italian courts have charged 25 CIA operatives and an Air Force officer for another kidnapping, where the victim was plucked off the streets of Milan and sent to Cairo as part of the CIA's "extraordinary rendition" program. As a sign of how serious the Italians are about this, a judge has seized the home of the CIA's former station chief, as bond for court costs and potential damages should he be found guilty.
  • Spanish courts have ordered their government to declassify documents relating to CIA flights used to carry out extreme renditions.

And these are our allies.

Ah, for the days of the Marshall Plan. You remember the Marshall Plan, don't you? General George Marshall outlined it in a 1947 speech at Harvard, describing how and why the US would be working to rebuild a broken Europe after World War II.

In fact, last week the State Department brought an old Marshall Plan hand back to Foggy Bottom to talk about it.

The subject was public diplomacy. The presenter at the forum was Sandra Schulberg, a filmmaker and tireless advocate for the films of the Marshall Plan, a series of propaganda flicks the United States made for European audiences to sell them on democracy, shared economic goals and the hope of a new, peaceful Europe built on the ashes of the ruined old one. But you can't talk public diplomacy without facing the sad and tumultuous state of affairs in Iraq, where efforts to win hearts and minds have not progressed much since Vice President Dick Cheney predicted, "We will, in fact, be greeted as liberators."

But this is the State Department, where a genteel code of not saying painful things too directly prevails in public. So as Harlan Cleveland, a former assistant secretary of state and a top administrator of the Marshall Plan, described why the 1948 plan worked so well, you had to wonder. Was there, perhaps, a little criticism being aimed at the current administration?

Cleveland, almost 90, is a frail man who walks with a cane. And he didn't mention Iraq. But he reminded the audience that while Harry S. Truman was "one of the feistiest partisans ever to live in the White House," he didn't undertake major international projects without gaining bipartisan support. And that the plan only worked because it required the Europeans to take the initiative and was not originally posed as an ideological campaign, just an effort to rebuild and recover.

As he and others reminded the audience of what may be the most famous line in Secretary of State George C. Marshall's 1947 speech at Harvard, announcing the plan, ("It would be neither fitting nor efficacious for our Government to undertake to draw up unilaterally a program designed to place Europe on its feet economically"), perhaps the ominous word "unilaterally" hung in the air for a moment.

Maybe Cleveland came back to help the folks at State remember what real public diplomacy looked like. Maybe, just maybe, he was trying to help the person who has to give the next "Colin Powell speech" at the UN.

Instead of Iraq as the threat, the nation might be Iran, or North Korea, or post-Castro Cuba, or some other country entirely. Instead of a dictator, the threat might be disease, famine, or the consequences of global climate change. Whatever the subject, on whatever day, the time will come when the US has to make a public call for a unified front against some form of international danger, and all rest of the world will hear is old Aesop.

That's the cost of the damage to our reputation in the world inflicted by the Bush Administration. There is a toll charged for the atrocities at Abu Ghraib, official policies of extraordinary rendition and torture, and re-defining ourselves out of the Geneva Convention, and we pay that toll with our reputation. We've become the little boy who cried "wolf!"

Where's Ben Franklin when we need him today?

(h/t to the Liberty Bell Museum for the image of old Ben up above)